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The Pakistani Satellite TV channels have recently gone through a massive boom in Pakistan and for the survival of media industry;
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This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various;
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industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television;
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advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes;
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This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and;
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of this project are to analyse those new advertising opportunities and compare them to advertising on traditional TV and the Internet and find out;
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Commercial satellites are used to provide a variety of fixed satellite services, ranging from consumer satellite television and broadband;
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This findings is all about how intermediate students perceive the television advertising in terms of credibility, informative, pleasure and;
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updated media contacts for every sector of the industry - including newspaper editors, TV and film producers, radio stations, publishers, record;
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Newnes Guide to Satellite TV is a practical guide, to the installation and servicing of satellite TV receiving equipment. Derek;
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To guide the industry in the 21st century, counsel for the National Association of Broadcasters (NAB) and leading attorneys have prepared;
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This invaluable guide focuses specifically on advertising law and the myriad rules controlling the advertising industry. It covers all;
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Between the late 1970s and the early 1990s the U.S. television industry transformed from a heavily regulated business to a highly;
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This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising;
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This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising;
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As a prime source of news, television can be inseparable from the political processes in each European country, and in Europe as a whole;
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advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and;
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Fisher concentrates on several aspects of starting a TV channel and includes information on Internet, cable TV, satellite, and analog and;
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used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all;
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used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all;
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television and television studies are being redefined by new and 'alternative' ways of producing, broadcasting and watching TV, such as cable;
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television and television studies are being redefined by new and 'alternative' ways of producing, broadcasting and watching TV, such as cable;
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This is the definitive practical guide to fault-finding, troubleshooting and servicing satellite television equipment, both indoors and;
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There is a great deal at stake for everyone in the future of Arab television. Political and social upheavals in this central but unsettled;
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There is a great deal at stake for everyone in the future of Arab television. Political and social upheavals in this central but unsettled;
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television and digital TV broadcasting and reception.;
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Television Receivers provides complete coverage of television receiver theory and practice, from basic principles of analogue monochrome;
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