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Frameworks Advertising 4th

This best-selling book looks at the structure and organisation of the industry, how campaigns are co;...

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Lean Toolbox 4th

This extensively revised edition features sections on the philosophy of Lean, value and waste, trans;...

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Studies in Language Testing

, procedures and challenges. It brings together a selection of edited papers, based on presentations given at the 4th International Conference of the;

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Systems and Frameworks for Computational Morphology

This book constitutes the refereed proceedings of the 4th International Workshop on Systems and Frameworks for Computational Morphology;

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Advertising and Promotion

Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts;

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Advergaming and In-Game Advertising

The term Advergaming is used to describe the different possibilities to advertise brands or products;...

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Marketing Communications

Marketing Communications, by Rossiter and Bellman, is the definitive new text in the field. It is th;...

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Diversity in Advertising

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the S;...

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Diversity in Advertising

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the S;...

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Consumerism, 4th Ed.

The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigo;...

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Hybrid Learning

This book constitutes the refereed proceedings of the 4th International Conference on Hybrid Learning, ICHL 2011, held in Hong Kong, China;

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Ethics and Manipulation in Advertising

For more than 50 years the critics of advertising have argued that advertising is bad because it man;...

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Ratings Analysis

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both;

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Ratings Analysis

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both;

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Mobile Wireless Middleware, Operating Systems, and Applications

This book constitutes the thoroughly refereed proceedings of the 4th International Conference on Mobile Wireless Middleware, Operating;

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Advances in Computing and Data Sciences

This book constitutes the post-conference proceedings of the 4th International Conference on Advances in Computing and Data Sciences;

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Multi-sided Music Platforms and the Law

Multi-Sided Music Platforms and the Law explores the legal and regulatory frameworks surrounding cop;...

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Multi-sided Music Platforms and the Law

Multi-Sided Music Platforms and the Law explores the legal and regulatory frameworks surrounding cop;...

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Applications of Mathematics and Informatics in Natural Sciences and Engineering

This book presents peer-reviewed papers from the 4th International Conference on Applications of Mathematics and Informatics in Natural;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference ;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Advertising and Popular Culture

Is it possible that consumers exploit advertising even more so than advertising exploits and influen;...

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