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The term Advergaming is used to describe the different possibilities to advertise brands or products with or within computer- and video;
Vergelijkbare producten zoals Advergaming and In-Game Advertising
Inhaltlich unveranderte Neuauflage. Durch das gestiegene Interesse an der Marke (Brand) und der star;...
Vergelijkbare producten zoals Advergaming and In-Game Advertising
of their ability to reach vast and very specific audiences with prolonged and repeated exposure of the messages. While many successful examples;
Vergelijkbare producten zoals Get in the Game
Werbung in Computerspielen In-Game Advertising genannt ist ein viel versprechender Ansatz fur die ge;...
Vergelijkbare producten zoals In-Game Advertising - Werbung in Computerspielen
the main topic of any recent literature. The paper thus tries to update previously written literature and evaluate this additional advertising;
Vergelijkbare producten zoals Product Placement in Video Games
Computer science and economics have engaged in a lively interaction over the past fifteen years, resulting in the new field of algorithmic;
Vergelijkbare producten zoals Twenty Lectures on Algorithmic Game Theory
Computer science and economics have engaged in a lively interaction over the past fifteen years, resulting in the new field of algorithmic;
Vergelijkbare producten zoals Twenty Lectures on Algorithmic Game Theory
The ever-evolving nature of the digital media is quickly re-writing the rulebook of advertising and marketing. Using;
Vergelijkbare producten zoals Digital Advertising
In this book methods from Operations Research and Game Theory are used to determine companies' profit-maximizing strategies related to;
Vergelijkbare producten zoals Vertical Cooperative Advertising in Supply Chain Management
, Italy, in October 2011. The 26 revised full papers presented together with 2 invited lectures were carefully reviewed and selected from 65;
Vergelijkbare producten zoals Algorithmic Game Theory
Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic;
Vergelijkbare producten zoals Advertising 2.0
Game theory has revolutionised our understanding of industrial organisation and the traditional theory of the firm. Despite these advances;
Vergelijkbare producten zoals Differential Games in Industrial Economics
Advertising Shits in Your Head calls adverts what they are&;a powerful means of control through manipulation&;and highlights how people;
Vergelijkbare producten zoals Advertising Shits In Your Head
Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing;
Vergelijkbare producten zoals Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
In Zeiten sinkender Werbeertrage und stark wachsender Abneigung von Konsumenten gegenuber den klassi;...
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advertising effectiveness are discussed, with contributions on advertising strategies and branding, advertising creativity, emotional and;
Vergelijkbare producten zoals Advertising Research
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;
Vergelijkbare producten zoals Advertising Theory
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions;
Vergelijkbare producten zoals Concise Encyclopedia of Advertising
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions;
Vergelijkbare producten zoals Concise Encyclopedia of Advertising
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;
Vergelijkbare producten zoals Advertising Theory
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;
Vergelijkbare producten zoals Advertising Theory
Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions;
Vergelijkbare producten zoals Advertising and Popular Culture
Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business;
Vergelijkbare producten zoals Global Advertising Practice in a Borderless World
Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business;
Vergelijkbare producten zoals Global Advertising Practice in a Borderless World
How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive;
Vergelijkbare producten zoals Advertising in Modern and Postmodern Times
Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles;
Vergelijkbare producten zoals Advertising and Popular Culture
specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You'll discover how to;
Vergelijkbare producten zoals Ultimate Guide to Facebook Advertising
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