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Advergaming and In-Game Advertising

The term Advergaming is used to describe the different possibilities to advertise brands or products with or within computer- and video;

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Advergaming and In-Game Advertising

Inhaltlich unveranderte Neuauflage. Durch das gestiegene Interesse an der Marke (Brand) und der star;...

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Get in the Game

of their ability to reach vast and very specific audiences with prolonged and repeated exposure of the messages. While many successful examples;

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In-Game Advertising - Werbung in Computerspielen

Werbung in Computerspielen In-Game Advertising genannt ist ein viel versprechender Ansatz fur die ge;...

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Product Placement in Video Games

the main topic of any recent literature. The paper thus tries to update previously written literature and evaluate this additional advertising;

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Twenty Lectures on Algorithmic Game Theory

Computer science and economics have engaged in a lively interaction over the past fifteen years, resulting in the new field of algorithmic;

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Twenty Lectures on Algorithmic Game Theory

Computer science and economics have engaged in a lively interaction over the past fifteen years, resulting in the new field of algorithmic;

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Digital Advertising

The ever-evolving nature of the digital media is quickly re-writing the rulebook of advertising and marketing. Using;

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Vertical Cooperative Advertising in Supply Chain Management

In this book methods from Operations Research and Game Theory are used to determine companies' profit-maximizing strategies related to;

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Algorithmic Game Theory

, Italy, in October 2011. The 26 revised full papers presented together with 2 invited lectures were carefully reviewed and selected from 65;

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Advertising 2.0

Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic;

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Differential Games in Industrial Economics

Game theory has revolutionised our understanding of industrial organisation and the traditional theory of the firm. Despite these advances;

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Advertising Shits In Your Head

Advertising Shits in Your Head calls adverts what they are&;a powerful means of control through manipulation&;and highlights how people;

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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age

Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing;

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In-Game-Advertising

In Zeiten sinkender Werbeertrage und stark wachsender Abneigung von Konsumenten gegenuber den klassi;...

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Advertising Research

advertising effectiveness are discussed, with contributions on advertising strategies and branding, advertising creativity, emotional and;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions;

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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Advertising and Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions;

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Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business;

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Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business;

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Advertising in Modern and Postmodern Times

How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive;

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Advertising and Popular Culture

Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles;

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Ultimate Guide to Facebook Advertising

specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You'll discover how to;

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