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Advergaming and In-Game Advertising

The term Advergaming is used to describe the different possibilities to advertise brands or products;...

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In-Game Advertising - Werbung in Computerspielen

Werbung in Computerspielen In-Game Advertising genannt ist ein viel versprechender Ansatz fur die ge;...

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Get in the Game

As video games have become more popular as a medium, their viability as an advertising platform has ;...

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Product Placement in Video Games

The video game industry has seen great evolution in terms of technological possibilities as well as ;...

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Twenty Lectures on Algorithmic Game Theory

Computer science and economics have engaged in a lively interaction over the past fifteen years, res;...

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Twenty Lectures on Algorithmic Game Theory

Computer science and economics have engaged in a lively interaction over the past fifteen years, res;...

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Algorithmic Game Theory

This book constitutes the refereed proceedings of the Fourth International Symposium on Algorithmic ;...

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Vertical Cooperative Advertising in Supply Chain Management

In this book methods from Operations Research and Game Theory are used to determine companies' profi;...

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Digital Advertising

The ever-evolving nature of the digital media is quickly re-writing the rulebook of a;...

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In-Game-Advertising

In Zeiten sinkender Werbeertrage und stark wachsender Abneigung von Konsumenten gegenuber den klassi;...

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Advertising 2.0

Every day, print and online trade magazines and news sources tout developments in online advertising;...

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Differential Games in Industrial Economics

Game theory has revolutionised our understanding of industrial organisation and the traditional theo;...

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Advertising Shits In Your Head

Advertising Shits in Your Head calls adverts what they are&;a powerful means of control through mani;...

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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age

Owning Game-Changing Subcategories is about creating organizational growth in the digital age by cre;...

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference ;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising in Modern and Postmodern Times

How does advertising position itself in consumer culture? In what ways does it 'create' desire and w;...

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Advertising & Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaini;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising and Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaini;...

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Advertising and Popular Culture

Is it possible that consumers exploit advertising even more so than advertising exploits and influen;...

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Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a;...

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Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a;...

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more import;...

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