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Television and Political Advertising: Volume I: Psychological Processes

. This volume, Television and Political Advertising: Psychological Processes, is the first of two, and covers such topics as Models and Theories;

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Television and Political Advertising: Volume Ii

This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political;

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Routledge Handbook of Political Advertising

of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and;

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Routledge Handbook of Political Advertising

of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and;

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The Psychology of Advertising

charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health;

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Conjugate Gaze Adjustive Technique

This book sets out to unravel the creative processes behind some of the most original and effective advertising campaigns of recent years;

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I Watch Therefore I Am

From a Marxian viewpoint the author draws upon the distinction made in Chinese television advertising between the working class and what;

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Crowded Airwaves

to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so;

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Crowded Airwaves

to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so;

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Diamond: The *spot* - The Rise Of Political Advertising On Television 2ed (paper)

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A Functional Analysis of Political Television Advertisements

A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit;

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Attitude towards Television advertising

This findings is all about how intermediate students perceive the television advertising in terms of credibility, informative, pleasure and;

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The Political Culture of the Left in Britain, 1951-64

Communist Party and the New Left in postwar Britain. Using concepts like political culture, it looks at the left's articulation of 'affluence;

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The Marketing of the President

political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election;

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Market Driven Political Advertising

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are;

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Psychology of Television

This volume addresses the content of television -- both programs and advertisements -- and the psychological effects of the content on the;

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Ethics of Television Advertisement

advertising code of conduct dectates and what is happening in Ethiopian Television Amharic program. This work has been through a lot of phases. With;

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Advertising And The Mind Of The Consumer

By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and;

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Television in Europe

As a prime source of news, television can be inseparable from the political processes in each European country, and in Europe as a whole;

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Interactive TV in the UK

of this project are to analyse those new advertising opportunities and compare them to advertising on traditional TV and the Internet and find out;

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Plunkett's Advertising & Branding Industry Almanac 2021

advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes;

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Translation and Migration

The only book to address translation and discourse processes in the context of migration studies. Covers a very topical subject;

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Translation and Migration

The only book to address translation and discourse processes in the context of migration studies. Covers a very topical subject;

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Political Psychology

exciting new work by political psychologists to understand the psychological processes underlying Americans' political thinking and action;

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Political Psychology

exciting new work by political psychologists to understand the psychological processes underlying Americans' political thinking and action;

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101 Ways to Advertise Your Business

. Advertising in newspapers, magazines, on the radio, television, the Internet, and on billboards are covered. Easily digested tips that take only one;

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Media Management Review

, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this;

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