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Market Driven Political Advertising

changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications;

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Advertising in MENA Goes Digital

key case studies of marketing in the pan-Arab market from regional and global brands as Procter & Gamble, Olay, Vimto, and MTV Arabia, the;

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Advertising in MENA Goes Digital

key case studies of marketing in the pan-Arab market from regional and global brands as Procter & Gamble, Olay, Vimto, and MTV Arabia, the;

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Advertising to Children in China

becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points;

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Data-Driven Personalisation in Markets, Politics and Law

predict and pre-empt individual decisions gives a powerful tool to corporations, political parties and the state. Algorithmic analysis of digital;

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Personalized Digital Advertising

how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically;

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Modern Advertising and the Market for Audience Attention

advertisements before the eyes of the public into a market in which audience attention could be traded as a commodity. This book applies economic;

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Modern Advertising and the Market for Audience Attention

advertisements before the eyes of the public into a market in which audience attention could be traded as a commodity. This book applies economic;

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Market-Driven Journalism

Recipient of the 1994 Sigma Delta Chi Medallion of Excellence from the Society of Professional Journalists Market-Driven Journalism;

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Advertising in Developing and Emerging Countries

This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and;

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Bricks Matter

Get proven guidance to build a market-driven supply chain management system Supply chain management processes have gradually shifted from a;

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Routledge Handbook of Political Advertising

of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content;

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Routledge Handbook of Political Advertising

of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content;

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Television and Political Advertising: Volume I: Psychological Processes

This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political;

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Advertising and Cultural Politics in Global Times

rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of representation, the political sign-economy of citizen branding;

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Advertising and Cultural Politics in Global Times

rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of representation, the political sign-economy of citizen branding;

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Marketplace Masters

approach for detecting market shifts, harnessing their competitive advantages, and developing service offerings that will attract the most;

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Market Driven Organization

now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many companies fail to become market;

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Advertising, Consumption and Welfare Effects of Advertising

time series market-level data to estimate the effect of advertising and demographic variables on the market demand for beer. The theoretical;

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The Economics of Advertising

in search-goods markets and as a signal of quality in experience-goods markets; and an examination of the use of advertising to deter entry to the;

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Mobile Advertising

A practical guide to the emerging mobile advertising market, Mobile Advertising covers all the major topics in this emerging multibillion;

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Television and Political Advertising: Volume Ii

This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political;

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Political Advertising in the United States

of political advertising, thus offering students, scholars, and practitioners evidence-based research on all aspects of campaign and candidate outreach;

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Political Advertising in the United States

of political advertising, thus offering students, scholars, and practitioners evidence-based research on all aspects of campaign and candidate outreach;

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Crowded Airwaves

Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal;

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Crowded Airwaves

Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal;

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The Advertising Age Encyclopedia of Advertising

detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the;

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