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Advertising in MENA Goes Digital

. Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in the Middle East and;

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Advertising in MENA Goes Digital

. Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in the Middle East and;

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Native Advertising

social media or read content online, you will have been exposed to it - often without realizing. Influenced by digital trends such as mobile;

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Advertising Account Planning

fewer still view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape;

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Advertising Account Planning

fewer still view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape;

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Digital Advertising

The ever-evolving nature of the digital media is quickly re-writing the rulebook of advertising and marketing. Using;

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Private Sector Innovations and Technological Growth in the MENA Region

of technology management in the Middle Eastern/North African (MENA) region's firms. The generally low level of ICT diffusion in most of the region's;

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Personalized Digital Advertising

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and;

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Digital Advertising and Marketing Communication

Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising;

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Digital Advertising

What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes;

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Data in Digital Advertising

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Digital Advertising

more of their time using electronic devices, such as smartphones and tablet computers, to access digital content of many varieties. This shift;

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Global Advertising Practice in a Borderless World

practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising;

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Global Advertising Practice in a Borderless World

practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising;

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Ogilvy On Advertising In Digital Age

industry handbook. Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to;

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Digital Dawn in Adland

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study;

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Digital Dawn in Adland

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study;

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Political Advertising in the United States

. Provides the most up-to-date coverage of digital ad content and spending patterns, benefitting business analysis and campaign strategic planning;

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Political Advertising in the United States

. Provides the most up-to-date coverage of digital ad content and spending patterns, benefitting business analysis and campaign strategic planning;

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Advertising Management in a Digital Environment

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding;

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Advertising Management in a Digital Environment

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding;

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Humor in Advertising

forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use;

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The Advertising Handbook

influence of advertising today. This Fourth Edition explores the growing significance of: the influence of 'Big Data' and automation in digital;

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The Advertising Handbook

automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing;

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ISE Advertising and Promotion

comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies;

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Wired Citizenship

Wired Citizenship examines the evolving patterns of youth learning and activism in the Middle East and North Africa (MENA). In today's;

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Wired Citizenship

Wired Citizenship examines the evolving patterns of youth learning and activism in the Middle East and North Africa (MENA). In today's;

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