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Personalized Digital Advertising

how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically;

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Data in Digital Advertising

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Political Advertising in the United States

addressing digital ad content and spending. Includes data from the Facebook, Google and Snapchat ad libraries and explores the role of these;

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Political Advertising in the United States

chapter specifically addressing digital ad content and spending. Includes data from the Facebook, Google and Snapchat ad libraries and explores;

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Impacts of Online Advertising on Business Performance

Creating a brand??s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and;

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Digital Advertising

to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data;

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Digital Advertising

to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data;

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Ogilvy On Advertising In Digital Age

industry handbook. Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to;

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Advertising Account Planning

fewer still view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape;

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Advertising Account Planning

fewer still view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape;

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The Advertising Handbook

influence of advertising today. This Fourth Edition explores the growing significance of: the influence of 'Big Data' and automation in digital;

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The Advertising Handbook

influence of advertising today. This Fourth Edition explores the growing significance of: the influence of 'Big Data' and;

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Digital Advertising

The ever-evolving nature of the digital media is quickly re-writing the rulebook of advertising and marketing. Using;

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Advanced Digital Marketing Strategies in a Data-Driven Era

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how;

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Advertising in MENA Goes Digital

explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments;

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Advertising in MENA Goes Digital

explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments;

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Digital Advertising and Marketing Communication

Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising;

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Digital Advertising

What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes;

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Digital Advertising

more of their time using electronic devices, such as smartphones and tablet computers, to access digital content of many varieties. This shift;

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Spending Advertising Money in the Digital Age

new media. These changes in behaviour are challenging accepted ways of using the media to build brands. Based on data from the IPA;

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Global Advertising Practice in a Borderless World

practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising;

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Global Advertising Practice in a Borderless World

practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising;

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Native Advertising

social media or read content online, you will have been exposed to it - often without realizing. Influenced by digital trends such as mobile;

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Online Brand Identity

, creatives, data experts, digital specialists and company leaders to jointly craft their future ready brand strategy.;

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Digital Dawn in Adland

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study;

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Digital Dawn in Adland

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study;

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Advertising Management in a Digital Environment

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding;

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