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Advanced Digital Marketing Strategies in a Data-Driven Era
marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic;
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Marketing Strategy in the Digital Age
, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data;
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Marketing Strategy
marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This;
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Contemporary Issues in Digital Marketing
This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing;
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Innovations in Digital Branding and Content Marketing
, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.;
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Innovations in Digital Branding and Content Marketing
, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital;
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Advanced Theory and Practice in Sport Marketing
The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing Sport marketing is a core component;
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Advanced Theory and Practice in Sport Marketing
The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing Sport marketing is a core component;
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Digital and Social Media Marketing
creation, development and maintenance of a successful digital presence. This highly regarded textbook has been fully revised to bring the;
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Digital and Social Media Marketing
creation, development and maintenance of a successful digital presence. This highly regarded textbook has been fully revised to bring the;
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The The Economics of Data, Analytics, and Digital Transformation
Book DescriptionIn today's digital era, every organization has data, but just possessing enormous amounts of data is not a sufficient market;
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Personalized Digital Advertising
how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically;
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Marketing Metrics
data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca;
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Marketing Metrics
data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca;
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Advances in Production Management Systems. Towards Smart and Digital Manufacturing
management, and Industry 4.0. The papers are organized in the following topical sections: Part I: advanced modelling, simulation and data;
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Advances in Production Management Systems. The Path to Digital Transformation and Innovation of Production Management Systems
Industry 4.0. The papers are organized in the following topical sections: Part I: advanced modelling, simulation and data analytics;
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Advances in Production Management Systems. Towards Smart and Digital Manufacturing
management, and Industry 4.0. The papers are organized in the following topical sections: Part I: advanced modelling, simulation and data;
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Digital Marketing Excellence
digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing;
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Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social;
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Services Marketing: Integrating Customer Focus Across the Firm
, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e. View Table of Contents;
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Direct, Digital & Data-Driven Marketing
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at conte;...
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Direct, Digital & Data-Driven Marketing
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at conte;...
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Digital Marketing Excellence
through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and;
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Digital Marketing Excellence
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital;
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B2B Data-Driven Marketing
The world of business has long sought a comprehensive, practical guide to managing and executing business marketing plans and strategies;
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The Digital Marketer
Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends;
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