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Handboek Marketing 4.0. digital, data-driven, direct, Postma, Paul, Paperback

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Direct, Digital & Data-Driven Marketing

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at conte;...

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Direct, Digital & Data-Driven Marketing

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at conte;...

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Advanced Digital Marketing Strategies in a Data-Driven Era

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how;

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Principles of Direct, Database and Digital Marketing

why do some non-digital means of direct marketing still remain so powerful? Alan Tapp's successful text has long been a leading;

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Contemporary Issues in Digital Marketing

discourse. With contributions from world-renowned experts, the book covers: * Big Data, Artificial Intelligence and Analytics in Digital;

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Direct & Digital Marketing In Practice

Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the;

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Commonsense Direct and Digital Marketing

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the;

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Digital Marketing Excellence

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully;

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Digital Marketing Excellence

through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and;

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Digital Marketing Excellence

case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital;

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Marketing Analytics

pressing marketing questions, such as setting the optimal price for one's product or designing effective digital marketing campaigns. Big data;

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Personalized Digital Advertising

how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically;

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Marketing in the Digital World

The intelligent corporates are becoming data-driven and AI-powered enterprises to compete, differentiate, and successfully reach consumers;

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Direct and Digital Marketing in Practice

to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as: * the new marketing landscape;

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Data-Driven Personas

creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy;

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Reinventing Interactive and Direct Marketing

you get your brand heard, trusted, and remembered? The answeris in the confluence of digital and direct to form a torrent of minimalcost;

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The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World

BOOST YOUR BUSINESS WITH DIRECT MAILThink direct-mail marketing is a thing of the past? Think again. In our digital world, it's easy to;

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Advanced Theory and Practice in Sport Marketing

of all sport marketing and sport business degree courses New edition covers key emerging issues including analytics and data-driven research;

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Advanced Theory and Practice in Sport Marketing

of all sport marketing and sport business degree courses New edition covers key emerging issues including analytics and data-driven research;

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Marketing Strategy

marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This;

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Marketing Metrics

Explains how to use data-driven marketing to deliver return on marketing investment and take marketing performance to the next level.;

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Data Driven: Harnessing Data and AI to Reinvent Customer Engagement

The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce the #1;

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Data Driven Marketing For Dummies

Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to;

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Digital Marketing Management

quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital;

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Consumer Behaviour and Analytics

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine;

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Consumer Behaviour and Analytics

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine;

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