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Digital Marketing

get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience;

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Digital Marketing

students understand digital marketing in the real world. To support this, new 'Essential Digital Skills' boxes give students guidance on how to;

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Digital Marketing

Contemporary Digital Revolution, deals with the world of online co-creation communities and offers in-depth discussion on Facebook marketing;

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How to Measure Digital Marketing

navigate the digital world.;

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Digital Passport

opportunity to get in on the ground floor. As old-school marketing grows less stale, brands seek marketers who understand the digital world.;

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Contemporary Issues in Digital Marketing

discourse. With contributions from world-renowned experts, the book covers: * Big Data, Artificial Intelligence and Analytics in Digital;

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Digital Marketing Communicating, Selling and Connecting

culminates with discussion of the future of digital marketing in an increasingly networked world. Key Features: In-depth introductions;

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Digital Marketing Communicating, Selling and Connecting

culminates with discussion of the future of digital marketing in an increasingly networked world. Key Features: In-depth introductions;

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Understanding Digital Marketing

and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way;

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How to Measure Digital Marketing

insightful and in-depth book also features interviews with experts and real-life case studies to help marketers navigate the digital world and to;

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Marketing in the Digital Age

A comprehensive and engaging textbook on use and application of digital tools in marketing in a rapidly changing world. This;

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Advanced Digital Marketing Strategies in a Data-Driven Era

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how;

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Digital Sport Marketing

is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and;

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Digital Marketing Strategy

approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation;

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Digital Marketing Strategy

approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation;

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Best Digital Marketing Campaigns In The

In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international;

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Digital Marketing

marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for;

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Contemporary Issues in Digital Marketing

The theme of this book is digital marketing. We now live in the digital age - indeed, there are more than 3 billion people connected to;

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Digital marketing fundamentals

- First fully-fledged textbook on digital marketing that covers the entire marketing process; - with contributions from more than 20 online;

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Marketing in the Digital World

explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and;

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The Digital Marketer

in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer;

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Strategic Digital Marketing

more. Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.;

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Digital and Social Media Marketing

substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging;

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The New Marketing

marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces;

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The New Marketing

marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces;

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Dynamic Digital Marketing

in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your;

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Developing Digital Marketing

Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend;

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