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Understanding Digital Marketing

and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way;

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Digital Marketing Communicating, Selling and Connecting

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction;

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Digital Marketing Communicating, Selling and Connecting

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction;

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;

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Cambridge Marketing Handbook

In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them;

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Digital Advertising and Marketing Communication

Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising;

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Digital marketing fundamentals

- First fully-fledged textbook on digital marketing that covers the entire marketing process; - with contributions from more than 20 online;

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Digital Marketing

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to;

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Digital and Social Media Marketing

Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide;

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Digital Marketing

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can;

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Developing Digital Marketing

Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend;

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Digital Marketing Excellence

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital;

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Digital Marketing Excellence

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital;

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Dancing Through the Digital Revolution:

''Dancing Through the Digital Revolution is a playbook for marketing and advertising professionals''- Linda Thaler Kaplan

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Digital and Social Media Marketing

The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing;

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Digital and Social Media Marketing

The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing;

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Foundations of Marketing

, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and;

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Digital Marketing Excellence

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully;

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Digital Marketing Applications

To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it;

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Digital Marketing Fundamentals

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the;

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Digital Marketing Fundamentals

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the;

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Relationship Marketing in the Digital Age

emerging markets, aging populations, advertising saturation, and (above all) the digital age-strong customer relationships are more than ever vital;

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Relationship Marketing in the Digital Age

emerging markets, aging populations, advertising saturation, and (above all) the digital age-strong customer relationships are more than ever vital;

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Marketing Strategy in the Digital Age

known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how;

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Digital Marketing

This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their;

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