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Foundations Of Marketing

Foundations of Marketing is designed to provide a concise introduction to the fundamental principle;...

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Foundations Of Marketing

Foundations of Marketing is designed to provide a concise introduction to the fundamental principle;...

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Foundations of Marketing Communications

Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques an;...

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Foundations of Marketing

Designed to provide an introduction to the fundamental principles and practices of marketing.;...

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Foundations of Marketing

Presents a grounding in the fundamentals of contemporary marketing, and includes examples of marketi;...

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Foundations of Marketing

Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 6th Edition;...

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Foundations of Marketing

Introduce the essentials and latest trends in marketing with strong visuals and timely discussions i;...

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Foundations Of Marketing

The bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and;...

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Foundations of Marketing

Gain the understanding you need to think and act like a marketer the most current principles of mark;...

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Foundations of Marketing

Valued by instructors and students alike, Foundations of Marketing presents an accessible introducti;...

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Marketing Research: Methodological Foundations

Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing r;...

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Marketing Foundations, International Edition

Popular with readers from all backgrounds and interest levels, MARKETING FOUNDATIONS, 5E, Internatio;...

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Marketing Research

Expect superior, balanced coverage of both qualitative and quantitative marketing research with this;...

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Digital Marketing Communicating, Selling and Connecting

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for student;...

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Digital Marketing Communicating, Selling and Connecting

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for student;...

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Foundations of Marketing

This contemporary introductory text explores the key areas of marketing within an international cont;...

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Marketing Foundations, International Edition

MARKETING FOUNDATIONS, 3e, International Edition offers a concise, straightforward approach to basic;...

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Foundations of Corporate Heritage

Heritage is increasingly recognised as a significant corporate concern, with corporate heritage bran;...

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Marketing Research

For all the talk of “big data” and “marketing analytics”—it all starts here—you’ve got to know how t;...

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Controversy in Marketing Theory

In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in th;...

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Essentials of Marketing

The study and management of exchange relationships is referred to as marketing. It is a process in a;...

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Viral Marketing within Social Networking Sites

Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on;...

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Marketing Theory

Building on the popularity of the first edition, published in 2000, the Second Edition brings togeth;...

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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in th;...

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Focused Issue on The Marketing Process in Organizational Competence

This first volume of Research in Competence-Based Management (RCBM) signals the launch of a long-a;...

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The Routledge Companion to Strategic Marketing

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. B;...

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Interactive Marketing

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of i;...

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