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One of the true classics in Marketing is now thoroughly revised and updated. Marketing Theory is both evolutionary and revolutionary. As;
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guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and;
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guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and;
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Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields;
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Designed to accompany business school and college marketing courses or for self-tuition in the key concepts in marketing theory, The;
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research papers contributing to advancement of competence-based management theory. Each volume in RCBM will be focused on a key aspect;
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Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a;
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Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where;
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Controversy kills. It destroys companies. It wrecks careers. It slows sales. It closes plants. It stops construction. It drives down stock;
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critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing;
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Marketing Theory: A Student Text is a collection of original contributions on the subject of marketing theory from area specialists. It;
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Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a;
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Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing;
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Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing;
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Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity;
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The theory and practice of AI and ML in marketing saving time, money;
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Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical;
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behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the;
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Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The;
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Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;
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profiles the following main theoretical frameworks used in export marketing: contingency theory; the eclectic paradigm; industrial organization;
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profiles the following main theoretical frameworks used in export marketing: contingency theory; the eclectic paradigm; industrial organization;
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cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday;
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Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range;
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Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly;
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chapter to encourage critical thinking and to relate theory to real-world practice, including case studies and insights from sports industry;
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chapter to encourage critical thinking and to relate theory to real-world practice, including case studies and insights from sports industry;
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