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The Roots and Uses of Marketing Knowledge

of marketing practice. In The roots and uses of marketing knowledge: a critical inquiry into the theory and practice of marketing , the author engages;

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International Marketing in the Network Economy

The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success;

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International Marketing in the Network Economy

The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success;

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Cambridge English for Marketing student's book + audio-cd's

Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to;

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Marketing Knowledge Management

in today's markets, competitive advantage is achieved by companies which are knowledge-based and market oriented. The role of marketing in a;

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Marketing 2016

, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new Ask a Marketer videos to;

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Interactive Marketing

constructions and reconstructions of discourse that surround the uses of interactivity in contemporary marketing discourses. In doing so, he offers a;

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Interactive Marketing

constructions and reconstructions of discourse that surround the uses of interactivity in contemporary marketing discourses. In doing so, he offers a;

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Network Dynamics in International Marketing

This book aims to fulfil two objectives: to contribute to the state of knowledge in the broad area of relationship marketing and to provide;

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The Trinity of Sin

Turaki uses the Holy Scriptures as spade and axe as he digs down to examine the roots of sin. His knowledge of traditional African beliefs an;

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Handbook of Cereals, Pulses, Roots, and Tubers

grain production, processing, and their use for foods, feeds, fuels, and industrial materials, and other uses Contains the latest;

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Marketing and Entrepreneurship in SMEs

Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established;

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The Little Cook Book Of Social Media Marketing

Modern marketing must embrace social networks, both private and business. The business uses and benefits of social media marketing are;

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Marketing Management

Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The;

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Marketing Research with SAS Enterprise Guide

why the SAS Enterprise Guide software, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular;

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Managing for Marketing Excellence

branches of the company, and uses case examples to demonstrate how the theories can be implemented.;

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Knowledge Based Marketing In 21st Century

. The implementation of knowledge based strategies through the transformation and exploitation of strategic measures will pave the path for;

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Marketing

like a colourful user-friendly text that uses simple English and makes the subject fun and easy to get to grips with. Marketing: An;

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Knowledge-Based Marketing

within any country. The advent of the Internet and automated e-business systems has provided an important catalyst for firms wishing to exploit;

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Knowledge-Based Marketing

within any country. The advent of the Internet and automated e-business systems has provided an important catalyst for firms wishing to exploit;

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Marketing Research with SAS Enterprise Guide

why the SASA (R) Enterprise Guide software, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular;

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Strategic Innovative Marketing

This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration;

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Debates in Marketing Orientation

This book examines the fundamental problems and the alternative solutions of marketing orientation. Through a consideration of customer;

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E-Marketing

For undergraduate courses in Internet marketing, e-commerce, e-business, and digital and electronic marketing. This book discusses the;

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Strategic Innovative Marketing

This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the;

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The Rhetoric and Reality of Marketing

commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing;

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The Marketing Casebook

Marketing Casebook uses fully cross-referenced short and full cases and theory notes to present the key elements of marketing. By looking at the way;

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