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Marketing and Entrepreneurship in SMEs

Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established;

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Marketing for Entrepreneurs and SMEs

In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that;

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Marketing for Entrepreneurs and SMEs

In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that;

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Entrepreneurship Marketing

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials;

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Entrepreneurship Marketing

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials;

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Marketing for Entrepreneurs and SMEs

technological revolution of the 20th century, the importance of both the Entrepreneurship and the SMEs has increased many folds in the minds of the;

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Entrepreneurship, Innovation and Education Frontiers in European Entrepreneurship Research

performance in SMEs by investigating social capital and marketing capabilities. The book includes a new typology for analysing entrepreneurship;

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OECD Studies on Smes and Entrepreneurship Mexico

This publication takes stock of this progress and assesses the opportunities for further strengthening of the Mexican economy through SMEs;

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SME and entrepreneurship policy in Indonesia 2018

Working Party on SMEs and Entrepreneurship, which aims to improve the design, implementation and effectiveness of national SME and;

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SME and entrepreneurship policy in Israel 2016

This report examines Israel’s performance in stimulating SMEs and entrepreneurship and makes recommendations for government policy. A;

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Eurasian Business Perspectives

addresses a range of current topics, such as human resources, management, SMEs and marketing. It also includes related studies that analyze;

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Internationalization, Entrepreneurship and the Smaller Firm

internationalization of SMEs. The editors have brought together perspectives from both academics and practitioners, who in turn use theoretical and;

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Entrepreneurial Marketing for SMEs

Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues;

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Entrepreneurial Development and Innovation in Family Businesses and SMEs

role in family businesses and SMEs by providing both theoretical and applied knowledge in order to find how and why entrepreneurship and;

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Government, SMEs and Entrepreneurship Development

entrepreneurship is substantial and expanding, so Government, SMEs and Entrepreneurship Development asks 'what are some of the main policy instruments;

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Government, SMEs and Entrepreneurship Development

entrepreneurship is substantial and expanding, so Government, SMEs and Entrepreneurship Development asks 'what are some of the main policy instruments;

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Entrepreneurship Marketing

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world;

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Handbook of Entrepreneurship and Marketing

This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing;

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Exploration and Exploitation in Early Stage Ventures and SMEs

This volume of Technology, Innovation, Entrepreneurship and Competitive Strategy is devoted to research aimed at understanding the;

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The Sustainable Marketing Concept in European SMEs

environmental impact and integrate sustainability into their marketing strategies and operations. The Sustainable Marketing Concept in European SMEs;

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SME and Entrepreneurship Policy in Brazil 2020

This publication presents the findings of the OECD review of SME and entrepreneurship policy in Brazil. SMEs play an important role for;

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Small Business Marketing

marketing theory - and its relevance to SMEs - The role of entrepreneurship - Small firms' reaction and adaptation to the economic climate;

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Service Marketing Strategies for Small and Medium Enterprises

The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest;

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Business Challenges in the Changing Economic Landscape Vol 2

of General Management, Human Resource Management, Marketing, SMEs, and Entrepreneurship. The contributors are both distinguished and young scholars;

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New Challenges in Entrepreneurship and Finance

. SMEs' existence and development depend on the initiatives of entrepreneurship and access to resources, especially those of a financial nature;

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New Challenges in Entrepreneurship and Finance

. SMEs' existence and development depend on the initiatives of entrepreneurship and access to resources, especially those of a financial nature;

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Handbook of Research on International Entrepreneurship Strategy

. They study the effects of different cultures on the origin and growth of entrepreneurship and SMEs. The Handbook also outlines the various;

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