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Entrepreneurial Marketing for SMEs

Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues;

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Entrepreneurial Urban Regeneration

in entrepreneurial urbanism, supporting SMEs, city marketing and city branding? These are questions examined in this volume in an effort to provide an;

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Enterprise Development in SMEs and Entrepreneurial Firms

development for small and medium enterprises. Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes explores the process;

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Entrepreneurship Marketing

-through. The authors deal directly with people issues (i.e. everyday entrepreneurial marketing interactions) to prepare students for the dragon's;

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Marketing for Entrepreneurs and SMEs

Part I: Understanding Marketing for Entrepreneurs and SMEs and the Challenges they Face 1. An Understanding of Marketing for Entrepreneurs and;

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Marketing for Entrepreneurs and SMEs

Part I: Understanding Marketing for Entrepreneurs and SMEs and the Challenges they Face 1. An Understanding of Marketing for Entrepreneurs and;

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Service Marketing Strategies for Small and Medium Enterprises

challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack;

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Entrepreneurial Development and Innovation in Family Businesses and SMEs

country and facilitates the creation of new jobs and new opportunities, especially for family businesses and small and medium enterprises (SMEs;

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The Sustainable Marketing Concept in European SMEs

economy. It also has one of the greatest environmental impacts. In order to maintain competitive advantage, SMEs need to address their;

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Network Marketing of Tourism Smes in a Cross-Cultural Context

network marketing appear tobe suitable marketing tools for tourism SMEs, whichoften operate internationally. Theresearch aim of this paper;

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Entrepreneurial Marketing

will be an essential resource for students taking modules in entrepreneurial marketing at undergraduate, postgraduate and MBA levels. It will;

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Contemporary Developments in Entrepreneurial Finance

in entrepreneurial finance and outlines expected future developments. Starting with the status quo in market regulations and the financing structure of SMEs;

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Entrepreneurial Marketing and International New Ventures

methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization;

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Strategic Entrepreneurship in Smes

of strategic entrepreneurship to a software company in India, Infynita Inc., in an attempt to identify where SMEs such as Infynita Inc. go wrong after;

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Epistemological Attributions to Entrepreneurial Firms

This book endorses entrepreneurial philosophies and develops a conceptual thinking for redefining organizational design to achieve;

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Marketing for Entrepreneurs and SMEs

able to pay for them. The marketability of the innovation is not possible without entrepreneurial skills which are essential to bring the;

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Handbook of Entrepreneurship and Marketing

cover areas such as innovation, strategy and networking for SMEs, social media and crowdfunding, and entrepreneurial marketing in the arts;

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International Marketing

International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course;

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Small and Medium Enterprises in Malaysia

facilities, fiscal policy and incentives for SMEs and the accessibility of SME support programmes. Abdullah ends with recommendations for the sector.;

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Small and Medium Enterprises in Malaysia

facilities, fiscal policy and incentives for SMEs and the accessibility of SME support programmes. Abdullah ends with recommendations for the sector.;

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Marketing and Entrepreneurship in SMEs

The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium;

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Entrepreneurial Marketing

functions for new products that may be hard for the market to understand in the first place. Entrepreneurial Marketing focuses on this special;

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Entrepreneurship Marketing

on real-life tasks to encourage deeper understanding. This book is perfect for students studying SMEs, Marketing and Enterprise at both;

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Entrepreneurship Marketing

on real-life tasks to encourage deeper understanding. This book is perfect for students studying SMEs, Marketing and Enterprise at both;

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Entrepreneurial Marketing

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services;

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Entrepreneurial Marketing

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services;

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Marketing for Entrepreneurs

Marketing for Entrepreneurs, 2nd Edition provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to;

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