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Marketing and Entrepreneurship in SMEs

Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established;

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Entrepreneurship in International Marketing

concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born;

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Strategic Marketing for Social Enterprises in Developing Nations

of social enterprises. However, further research is needed as to what social entrepreneurship is and how these enterprises can utilize and formulate;

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Management Concept and Entrepreneurship

operation management, and entrepreneurship. The book makes the subject matter clear and simple with the help of flow diagrams and clear explanation;

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Entrepreneurial Marketing and International New Ventures

The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The;

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Data Analytics in Marketing, Entrepreneurship, and Innovation

activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models;

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Sport Entrepreneurship and Innovation

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics;

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Sport Entrepreneurship and Innovation

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics;

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Handbook of Entrepreneurship and Marketing

This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing;

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Entrepreneurship in a Global Context

Employing a multidisciplinary approach, the chapters cover all aspects of current entrepreneurship theory in multinational, economics;

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Foundations of Marketing

concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e;

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Entrepreneurial Marketing

Entrepreneurship beziehen in einzelnen Beiträgen die allgemeinen Marketing-Themen auf die Situation einer Unternehmensgründung, bauen damit ein erstes;

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Entrepreneurial Marketing

critically analyse the extent to which mainstream marketing and entrepreneurship theory are useful in entrepreneurial marketing. They argue that to;

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Entrepreneurial Marketing

critically analyse the extent to which mainstream marketing and entrepreneurship theory are useful in entrepreneurial marketing. They argue that to;

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Entrepreneurship Marketing

entrepreneurship will also benefit from the customer insight offered by this approach.;

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Marketing Foundations, International Edition

strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain;

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Marketing-Entscheidungen im Einzelhandel

der Entrepreneurship dieser Fuhrungskrafte forciert werden.;

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Handbook of Measures for International Entrepreneurship Research

The Handbook of Measures for International Entrepreneurship Research is a user-friendly collection of multi-item measures developed and;

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Entrepreneurship

This title was first published in 2003. This book provides an innovative, fresh approach to entrepreneurship. It puts forward a flexible;

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Entrepreneurship

This title was first published in 2003. This book provides an innovative, fresh approach to entrepreneurship. It puts forward a flexible;

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Cyclic Nature of Innovation

This series aims to present the latest research on entrepreneurship and innovation and the impact on economic performance. Research topics;

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Sports Entrepreneurship

Sport is inherently entrepreneurial, though few formal connections exist in academic literature. Sports Entrepreneurship: Theory and;

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International Entrepreneurship

Rich in examples from the real world, International Entrepreneurship illustrates how theory and practice go hand in hand. Specially;

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International Entrepreneurship

Rich in examples from the real world, International Entrepreneurship illustrates how theory and practice go hand in hand. Specially;

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Handbook of Measures for International Entrepren MultiItem Scales Crossing Disciplines and Contexts

The Handbook of Measures for International Entrepreneurship Research is a user-friendly collection of multi-item measures developed and;

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