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Data Analytics in Marketing, Entrepreneurship, and Innovation

activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models;

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Strategic Innovative Marketing

with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover;

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Sport Entrepreneurship and Innovation

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics;

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Sport Entrepreneurship and Innovation

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics;

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Big Data Analytics

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well;

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Big Data Analytics

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well;

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Strategic Innovative Marketing

book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy;

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Advanced Theory and Practice in Sport Marketing

of all sport marketing and sport business degree courses New edition covers key emerging issues including analytics and data-driven research;

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Advanced Theory and Practice in Sport Marketing

of all sport marketing and sport business degree courses New edition covers key emerging issues including analytics and data-driven research;

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DataFirst Marketing

, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has;

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Marketing Database Analytics

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive;

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Marketing Database Analytics

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive;

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Marketing Analytics

Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big;

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Big Data, Big Innovation

A practical guide to leveraging your data to spur innovation and growth Your business generates reams of data, but what do you do with it;

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Statistical Modelling and Sports Business Analytics

entrepreneurship, innovation, and technology. The book looks at the mathematical foundations that enhance technical knowledge of predictive models and;

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Statistical Modelling and Sports Business Analytics

entrepreneurship, innovation, and technology. The book looks at the mathematical foundations that enhance technical knowledge of predictive models and;

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Innovation, Entrepreneurship, and the Economy in the US, China, and India

What drives innovation and entrepreneurship in India, China, and the United States? Our data-rich and evidence-based exploration;

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Top 10 Challenges of Big Data Analytics

Innovation) and links big data analytics to different fields of research, such as artificial intelligence and other emergent technologies; which are;

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Disciplinary Perspectives on Innovation

purpose of this title in Foundations and Trends in Entrepreneurship is to provide a disciplinary perspective on the role of innovation;

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Analyzing the Relationship Between Innovation, Value Creation, and Entrepreneurship

of innovation as a factor that enhances value creation and the role of entrepreneurship. While highlighting topics such as data management, social;

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Cyclic Nature of Innovation

This series aims to present the latest research on entrepreneurship and innovation and the impact on economic performance. Research topics;

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Global Entrepreneurship Analytics

, mathematics and statistics. Using the data from the Global Entrepreneurship Monitor (GEM), statistical demographic techniques are used for the;

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Global Entrepreneurship Analytics

, mathematics and statistics. Using the data from the Global Entrepreneurship Monitor (GEM), statistical demographic techniques are used for the;

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Big Data and Analytics

development of new products or services. Detailed consideration is also given to the strategic impact of Big Data and analytics on innovation;

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Marketing Data Science

concepts, principles, and theory in the context of real-world applications. Building on Miller's pioneering program, Marketing Data Science;

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Sustainable Innovation and Entrepreneurship

management to sustainable entrepreneurship, and from efficiency to innovation. Yet current trends indicate the need for radical innovation via;

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Patent Analytics

business. Finally, this book advances readers' perspective of patent gazettes as big data and as a tool for innovation analytics when coupled with;

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