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Marketing and Smart Technologies

intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and;

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Marketing Data Science

concepts, principles, and theory in the context of real-world applications. Building on Miller's pioneering program, Marketing Data Science;

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Advanced Studies in Behaviormetrics and Data Science

This book focuses on the latest developments in behaviormetrics and data science, covering a wide range of topics in data analysis and;

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Advanced Studies in Behaviormetrics and Data Science

This book focuses on the latest developments in behaviormetrics and data science, covering a wide range of topics in data analysis and;

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Artificial Intelligence for Marketing

introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist but it does;

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Long-term Impact Of Marketing

book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series;

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Data Science for Marketing Analytics

the Python programming language Key Features Use data analytics and machine learning in a sales and marketing context Gain insights;

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Advanced Studies in Classification and Data Science

This edited volume focuses on the latest developments in classification and data science and covers a wide range of topics in the context;

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Big Data Analytics

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well;

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Big Data Analytics

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well;

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Python for Data Science: A Hands-On Introduction

Python is an ideal choice for accessing, manipulating, and gaining insights from data of all kinds. Python for Data Science introduces you;

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Data Science for Marketing Analytics

techniques for marketing analytics Explore uses of machine learning to power your marketing analyses Work through each stage of data analytics with;

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Strategic Innovative Marketing

book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy;

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Principles of Marketing Engineering

making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design;

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Marketing Opportunities and Challenges in a Changing Global Marketplace

marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics;

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The Handbook of Marketing Strategy for Life Science Companies

the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation;

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The Handbook of Marketing Strategy for Life Science Companies

the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation;

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Recent Developments in Data Science and Business Analytics

This edited volume is brought out from the contributions of the research papers presented in the International Conference on Data Science;

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Introducing Data Science

DESCRIPTION Data Science has become one of the hottest fields in technology. Firms worldwide are scrambling to find developers with;

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Strategic Innovative Marketing

with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover;

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DataFirst Marketing

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics;

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Secure Data Science: Integrating Cyber Security and Data Science

Secure data science, which integrates cyber security and data science, is becoming one of the critical areas in both cyber security and;

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Marketing Analytics

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing;

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Big Data Marketing Engage Your Customer

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught;

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Information-Driven Marketing Decisions

Data have almost no value in and for themselves. What's important is how they are used to create the information one needs to make informed;

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History Of Marketing Science, The

The field of marketing science has a rich history of modeling marketing phenomena using the discipli;...

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History Of Marketing Science, The

The field of marketing science has a rich history of modeling marketing phenomena using the discipli;...

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