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Information-Driven Marketing Decisions

Data have almost no value in and for themselves. What's important is how they are used to create the information one needs to make informed;

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The Leadership-Driven Method (LDM) to Performance Measurement

In so many cases, senior public servants are forced to make decisions with incomplete, inaccurate and untimely information. Without;

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The Leadership-Driven Method (LDM) to Performance Measurement

In so many cases, senior public servants are forced to make decisions with incomplete, inaccurate and untimely information. Without;

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Marketing for the Nonmarketing Executive

. This reference gives you comprehensive yet hands-on information about marketing management and competitive strategy in the Internet age. You;

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It's Not the Size of the Data -- It's How You Use It

Did you know that your business already has the world’s greatest information-tracking team working tirelessly for you 24/7 to gather;

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Global Marketing Management

, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and;

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Global Marketing Management

, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and;

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Global Marketing Management

, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and;

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Global Marketing Management

, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and;

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Marketing Of High-Technology Products And Innovations

environment. It covers such industries and contexts as telecommunications, information technology, biotechnology, and consumer electronics.;

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Marketing Management and Strategy

theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation;

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Marketing Management and Strategy

theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation;

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Analysis for Marketing Planning

Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is ;...

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Data Driven Marketing For Dummies

marketing analytics to predict when customers will purchase certain items * Information on how data collected can help with merchandise planning;

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Marketing

real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer;

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Building Models for Marketing Decisions

The market environment is changing rapidly. Prior to scanner data, ACNielsen, the major supplier of information on brand performances;

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Marketing Analytics

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of l;...

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Marketing

marketplace. The seventh edition includes more information on marketing metrics, today's new approach to advertising and promotions, and an increased;

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Marketing for Hospitality and Tourism

, database marketing and revenue management help solidify the book's position as the definitive source for information on hospitality marketing.;

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Marketing for Hospitality and Tourism

, database marketing and revenue management help solidify the book's position as the definitive source for information on hospitality marketing.;

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Financial Information Sources

The Consumer Financial Protection Bureau (the CFPB) looked at the information sources consumers are exposed to when they make financial;

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Cyber IntelligenceDriven Risk

a solution to one of the most pressing issues that executives and risk managers face: How can we weave information security into our;

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Data-Driven Marketing Content

In the world we live in today, more data is being generated than at any other period in human history. However, this wealth of information;

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Basic Marketing Research

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approa;...

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Analysis for Marketing Planning

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound M;...

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Analysis for Marketing Planning

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound M;...

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Analysis for Marketing Planning

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound M;...

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