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Marketing Management & Strategy

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The;

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Marketing Management and Strategy

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and;

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Strategy & Process In Marketing

Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift;

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Customer Relationship Management

Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information;

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Marketing Management

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management;

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Enterprise Marketing Management

introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how;

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A Framework for Marketing Management, Global Edition

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for;

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Marketing Strategy

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological;

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Marketing Strategy and Management

The new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it;

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Business Marketing Management

, relationship management, supply chain management, marketing strategy development and electronic commerce.;

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Practical Strategic Management

, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and;

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Operations Strategy

Strategy. Building on concepts from strategic management, operations management, marketing and HRM, this text encourages a thorough understanding;

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Marketing Strategy and Management

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the;

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Basic Marketing Management

This popular, brief book focuses on all aspects of planning, coordinating, and executing marketing strategy, including all the main terms;

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Marketing Management

the desired customer segment is called marketing management. Various tools from competitive strategy and economics are employed to analyze the;

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Product Launch the Microsoft Way

creationmanagement, and much more. Visit www.bluerainmarketing.com for business/marketing strategy, and marketing program execution consulting;

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International Marketing and Management Strategy

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Marketing Management Concepts and Tools

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the;

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Strategic Marketing

, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including;

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Strategic Marketing

, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including;

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Markin *marketing* - Strategy And Management 2ed

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Strategic Marketing Management - The Framework, 10th Edition

This book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value;

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Hooley:Mktg Strategy and Co p7

For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management;

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Business Marketing Management

, relationship management, supply chain management, marketing strategy development, and electronic commerce. Presenting a managerial rather than;

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Dalrymple *marketing* Management: Strategy And Cases 3ed

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Handbook of Marketing Strategy

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues;

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Handbook of Marketing Strategy

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues;

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