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Marketing Management & Strategy

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The;

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Marketing Management and Strategy

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and;

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Strategy & Process In Marketing

Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift;

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Customer Relationship Management

Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information;

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Marketing Management

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management;

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Enterprise Marketing Management

introduce a revolutionary new method for marketing managersEnterprise Marketing Management (EMM). EMM systematically links marketing to all the;

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A Framework for Marketing Management, Global Edition

marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the;

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Practical Strategic Management

Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy;

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Marketing Strategy

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological;

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Business Marketing Management

, relationship management, supply chain management, marketing strategy development and electronic commerce.;

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Operations Strategy

Strategy. Building on concepts from strategic management, operations management, marketing and HRM, this text encourages a thorough understanding;

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Marketing Strategy and Management

The new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it;

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Basic Marketing Management

This popular, brief book focuses on all aspects of planning, coordinating, and executing marketing strategy, including all the main terms;

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Marketing Strategy and Management

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the;

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Marketing Management

the desired customer segment is called marketing management. Various tools from competitive strategy and economics are employed to analyze the;

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Strategic Marketing Management - The Framework, 10th Edition

This book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value;

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International Marketing and Management Strategy

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Business Marketing Management

, relationship management, supply chain management, marketing strategy development, and electronic commerce. Presenting a managerial rather than;

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Markin *marketing* - Strategy And Management 2ed

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Product Launch the Microsoft Way

creationmanagement, and much more. Visit www.bluerainmarketing.com for business/marketing strategy, and marketing program execution consulting;

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Dalrymple *marketing* Management: Strategy And Cases 3ed

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Marketing Management Concepts and Tools

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the;

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Strategic Marketing

, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including;

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Strategic Marketing

, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including;

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Strategic Marketing Management

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy;

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Basics Marketing 03: Marketing Management

marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide;

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Handbook of Marketing Strategy

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues;

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