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Dalrymple *marketing* Management: Strategy And Cases 3ed

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Marketing Strategy

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological;

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Marketing Management

. This extremely versatile book may be used at a variety of levels and applies to almost any course in marketing and management. These cases are;

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Marketing Strategy and Management

The new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it;

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A Framework for Marketing Management, Global Edition

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Marketing Management and Strategy

brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining;

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Marketing Management and Strategy

brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining;

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Marketing Management & Strategy

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The;

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Marketing Management and Strategy

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and;

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Operations Strategy

this edition. * The inclusion of some new material relating to such issues as the links between operations management and strategy;

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Cases in Advertising and Marketing Management

process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to;

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Cases in Advertising and Marketing Management

are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to;

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Strategy & Process In Marketing

Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift;

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Customer Relationship Management

Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information;

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Frameworks for Market Strategy

Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing;

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Frameworks for Market Strategy

Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing;

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Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book;

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Environmental Management

leader in the field of environmental management and strategy, this book fills a major gap in the teaching of business and the environment. New to;

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Strategic Social Media Management

issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the;

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Essentials of Marketing Management

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market;

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Enterprise Marketing Management

introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how;

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Marketing Strategy, Text and Cases, International Edition

Thoroughly revised and updated, MARKETING STRATEGY, 6e, International Edition continues with one primary goal: to teach students to think;

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Strategic Marketing Management

direction and strategy formulation *How might we get there? Strategic choice *Which way is best? Strategic evaluation *How can we ensure arrival;

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Strategic Marketing Problems

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills;

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Eyecare Business

of marketing, finance, strategy development, management, communication, and technology. Self-assessment exams serve as educational tools.

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