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on strategic marketing, marketing analysis and marketing management courses.;
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on strategic marketing, marketing analysis and marketing management courses.;
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Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;
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Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying;
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Principles covers the marketing environment, market research, target markets, product planning and management, distribution systems, wholesaling and;
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Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials of Marketing Management has taken great effort to;
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masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid;
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masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid;
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strategies direct marketing e-marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, The;
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heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing;
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Human Resource Management Essentials is part of the Self-Learning Management Series focused on working professionals. The series addresses;
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Marketing is both detailed and vague, with many complexities. This book provides new managers and le;...
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Marketing is both detailed and vague, with many complexities. This book provides new managers and le;...
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concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing;
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Marketing covers a wide range of themes, including: - Consumer behaviour - The latest marketing research - Services marketing - Brand management;
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* Concise introduction to a core module on most Business & Management undergraduate and postgraduate degrees * Accessible writing style;
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Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices me;...
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Services marketing management, an introduction 1e editie is een boek van Wouter de Vries jr. uitgegeven bij Noordhoff Uitgevers B.V.. ISBN;
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Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...
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Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...
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Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...
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The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present t;...
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Essentials of Thought Leadership and Content Marketing is a comprehensive, practical, step-by;...
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Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategi;...
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Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategi;...
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concepts have practical applications. Business communication is the language that is practiced by employees, the administration and management;
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The study and management of exchange relationships is referred to as marketing. It is a process in a business that includes creating;
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