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Absolute Essentials of Digital Marketing

* Concise introduction to a core module on most Business & Management undergraduate and postgraduate;...

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;

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Digital Marketing Essentials

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Digital Marketing Essentials You Always Wanted to Know

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Digital Marketing Essentials You Always Wanted to Know

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ISE Essentials of Marketing

of smaller ones. The many dramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and;

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Quick Win Digital Marketing

The second in the Quick Win series, Quick Win Digital Marketing is aimed at entrepreneurs, business managers and marketing people seeking a;

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Essentials of Marketing Management

chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour;

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Essentials of Marketing Management

chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour;

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Essentials of Marketing

edition, the text includes increased content on digital marketing, new sections on 'thinking ethically' about marketing, and a full range;

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Absolute Essentials of Strategic Marketing

Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental ele;...

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Foundations of Marketing

concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing;

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Marketing Essentials (with CourseMate and eBook Access Card)

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the com;...

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Marketing Essentials

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the com;...

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Essentials of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...

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Essentials of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...

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Essentials of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...

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Marketing Principles Essentials

REA's Essentials provide quick and easy access to critical information in a variety of different fie;...

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Foundations Of Marketing

examine the growing impact of digital technologies on marketing.;

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Essentials Of Marketing

The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present t;...

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Essentials of Thought Leadership and Content Marketing

Essentials of Thought Leadership and Content Marketing is a comprehensive, practical, step-by;...

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Essentials Of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategi;...

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Essentials of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategi;...

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Essentials Of Services Marketing

Essentials of Services Marketing, 1st edition, is the only introductory services marketing textbook ;...

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The Absolute Essentials of Entrepreneurship

Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth g;...

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Essentials Of Global Marketing

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessib;...

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