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* Concise introduction to a core module on most Business & Management undergraduate and postgraduate;...
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* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;
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* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;
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of smaller ones. The many dramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and;
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The second in the Quick Win series, Quick Win Digital Marketing is aimed at entrepreneurs, business managers and marketing people seeking a;
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chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour;
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chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour;
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edition, the text includes increased content on digital marketing, new sections on 'thinking ethically' about marketing, and a full range;
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Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental ele;...
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concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing;
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Marketing Essentials 2e explains the nature of marketing and the importance of understanding the com;...
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Marketing Essentials 2e explains the nature of marketing and the importance of understanding the com;...
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Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...
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Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...
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Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...
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REA's Essentials provide quick and easy access to critical information in a variety of different fie;...
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examine the growing impact of digital technologies on marketing.;
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The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present t;...
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Essentials of Thought Leadership and Content Marketing is a comprehensive, practical, step-by;...
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Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategi;...
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Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategi;...
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Essentials of Services Marketing, 1st edition, is the only introductory services marketing textbook ;...
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Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth g;...
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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessib;...
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