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Absolute Essentials of Strategic Marketing

Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird's-eye view;

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Marketing Essentials (with CourseMate and eBook Access Card)

is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use;

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Marketing Essentials

is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use;

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Absolute Essentials of Strategic Management

Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform;

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Absolute Essentials of Strategic Management

Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform;

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Strategic Marketing Management - Theory and Practice

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;

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Strategic Marketing Management - The Framework, 10th Edition

Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying;

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Essentials Of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making;

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Essentials of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making;

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Marketing Management Essentials You Always Wanted to Know

issues of marketing:· An overview of marketing and marketing management· Creating a strategic marketing plan· Performing market researchÂ;

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Absolute Essentials of Digital Marketing

* Concise introduction to a core module on most Business & Management undergraduate and postgraduate;...

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Marketing Management Essentials You Always Wanted To Know (Second Edition)

issues of marketing:â¢An overview of marketing and marketing managementâ¢Creating a strategic marketing planâ¢Performing market researchâ;

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Essentials of Thought Leadership and Content Marketing

strategic elements to an overall plan. Interviews with business leaders and case studies show how content marketing concepts work in the real world;

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Essentials Of Marketing Communications

principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing;

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Malcolm McDonald on Marketing Planning

been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process. Online;

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Essentials of Strategic Management

Essentials of Strategic Management is een boek van Thomas Wunder;

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ISE Essentials of Marketing

Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices me;...

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Essentials of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...

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Essentials of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...

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Essentials of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...

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Marketing Principles Essentials

REA's Essentials provide quick and easy access to critical information in a variety of different fie;...

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Essentials Of Marketing

The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present t;...

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Essentials Of Services Marketing

Essentials of Services Marketing, 1st edition, is the only introductory services marketing textbook ;...

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Essentials of Strategic Planning in Healthcare

transition guide to the new edition. As the complex US healthcare environment undergoes radical reform, strategic planning is becoming;

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Essentials Of Health Care Marketing

fundamental topics such as market research, strategy, and the strategic marketing process. * Chapters include learning objectives, key terms, and;

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The Absolute Essentials of Entrepreneurship

Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth g;...

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Essentials Of Global Marketing

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessib;...

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