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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Strategic Marketing Management

Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides;

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Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;

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Services Marketing

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework;

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Strategic Marketing

This book is designed to help both students and the general reader gain a practical understanding of the strategic marketing process, and;

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Strategic Marketing

A guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions. It has been written specifically for;

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Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;

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Strategic Marketing Management - Theory and Practice

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;

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Strategic Marketing Management - The Framework, 10th Edition

Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying;

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CIM Handbook of Strategic Marketing

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction;

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Strategic Marketing Problems

in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing;

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Strategic Social Marketing

principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.;

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Strategic Social Marketing

principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.;

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Strategic Marketing for Schools

Successful schools of the future will use techniques and skills typically associated with business. Strategic marketing is a technique used;

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Strategic Marketing Management

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy;

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Engaging Your Community Through Active Strategic Marketing

. Engaging your Community through Active Strategic Marketing is a comprehensive resource that provides an overview of best practice strategic;

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Strategic Innovative Marketing

This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the;

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Nestle. Strategic marketing management

, grade: A, The University of Liverpool, language: English, abstract: In this assignment there is a discussion of strategic marketing management;

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Services Marketing

, internal marketing and relationship marketing are explored against a strategic marketing background. The services marketing mix is explained;

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Strategic Shopper Marketing

Strategic Shopper Marketing provides a uniquely strategic perspective on the anything, anywhere, anytime retail revolution. Following;

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Applied Strategic Marketing

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive;

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Applied Strategic Marketing

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive;

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Strategic International Marketing

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global;

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Events As a Strategic Marketing Tool

Events As a Strategic Marketing Tool 1e editie is een boek van Dorothé Gerritsen uitgegeven bij Cabi Publishing. ISBN 9781780642611

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Strategic Marketing

marketing activities. The author aims to indicate the specific steps that comprise the strategic marketing planning process and how each of these;

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Strategic Sales and Strategic Marketing

tactical, operational function to a strategic capability concerned with the management of critical processes that support business strategy and;

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