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Strategic Sales and Strategic Marketing

is on the linkages between strategic marketing and the corollary of strategic sales. This book was published as a special issue of Journal;

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The Oxford Handbook of Strategic Sales and Sales Management

The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and;

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Strategic Shopper Marketing

strategic concerns, aligning it with other disciplines like marketing, sales and distribution to connect their route to purchase with their route to;

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The New Strategic Selling

professional, written by leaders at Miller Heiman - the global lead in sales and development. Strategic Selling presented the idea of selling as a;

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Advances in Business and Management Forecasting

as sales, marketing and strategic decision making. It is the hope and direction of this research annual to become an applications and;

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Strategic Marketing

particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the;

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Advances In Business And Management Forecasting

as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the;

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The New Strategic Selling

1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented;

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The New Strategic Selling

1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented;

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Strategic Innovative Marketing and Tourism

covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication;

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Concurrent Marketing

This text demonstrates why today's competitive environment demands a new approach to marketing, in which sales take on increased strategic;

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Advances In Business And Management Forecasting

research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and;

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Strategic Marketing Communications

Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Impact of Strategic Marketing Management

from close contacts by marketing and sales department rather than the use of the specialized strategic marketing methods that are based on;

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Malcolm McDonald on Marketing Planning

, advertising and sales promotion strategies, and price and sales strategies. With an emphasis on practicality, this fully revised second edition has;

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Strategic Marketing Management

comprehensive coverage of the five key strategic stages: *Where are we now? Strategic and marketing analysis *Where do we want to be? Strategic;

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Transformational Sales: Making a Difference with Strategic Customers

relationship is key for shaping new markets, developing your brand, and leveraging your strategic relationships. If sales and profitability with;

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Advances in Business and Management Forecasting

research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and;

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Strategic Marketing Management

provides comprehensive coverage of the five key strategic stages: 1) Where are we now? - strategic and marketing analysis; 2) Where do we want to;

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Marketing Your Business

, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, legal issues, and more! the nature of strategic marketing;

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Phronesis Marketing

function, has been downgraded from a strategic role to a marginalized tactical and sales support department. In a comprehensive guide that;

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Search Marketing Strategies

analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.;

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Search Marketing Strategies

analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.;

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Strategic Marketing Management

provides comprehensive coverage of the five key strategic stages: Where are we now? - Strategic and marketing analysis Where do we want to be;

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Strategic Marketing

This book is designed to help both students and the general reader gain a practical understanding of the strategic marketing process, and;

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