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Applied Strategic Marketing

implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to;

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Applied Strategic Marketing

implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to;

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Strategic Marketing for Schools

techniques can be applied to your school. Strategic Marketing for Schools will enable you to: define what marketing is and why it;

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Strategic Marketing

This book is designed to help both students and the general reader gain a practical understanding of the strategic marketing process, and;

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Strategic Business Marketing

This text offers information about the nature, scope and techniques of marketing applied to industrial products and services, businesses;

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Marketing with Strategic Empathy

global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Leveraging Brands in Sport Business

integrated current-day examples highlighting practices and issues, as well as 'real-world' applied video cases, this book is ideal for marketing;

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Marketing Management for the Hospitality Industry

administrative aspects of marketing Sample strategic marketing plans that clearly demonstrate how marketing strategies are applied in both the lodging;

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Strategic Marketing Management

Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides;

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Leveraging Brands in Sport Business

integrated current-day examples highlighting practices and issues, as well as 'real-world' applied video cases, this book is ideal for marketing;

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Consumer Behaviour

concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business;

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Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;

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Services Marketing

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework;

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Strategic Marketing

A guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions. It has been written specifically for;

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Future-Focused Strategic Marketing

The business world is changing rapidly, requiring organizations to be more competitive and customer-centric. Applied technologies have;

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Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;

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The Study of Affiliate Marketing

past few years. All web-oriented firms can benefit from this strategy with full understanding of its mechanism and strategic planning. However;

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Strategic Marketing Management - Theory and Practice

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;

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Strategic Marketing Management - The Framework, 10th Edition

Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying;

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CIM Handbook of Strategic Marketing

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction;

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Strategic Marketing Problems

in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing;

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Strategic Social Marketing

principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.;

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Strategic Social Marketing

principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.;

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Strategic Marketing Management

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy;

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Engaging Your Community Through Active Strategic Marketing

. Engaging your Community through Active Strategic Marketing is a comprehensive resource that provides an overview of best practice strategic;

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