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empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the;
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This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;
Vergelijkbare producten zoals Strategic Marketing
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;
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strategic concerns, aligning it with other disciplines like marketing, sales and distribution to connect their route to purchase with their route to;
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Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy;
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overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying;
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overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying;
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. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with;
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Now more than ever, libraries must find ways to engage with their communities in order to demonstrate the value they create and deliver;
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in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing;
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Events As a Strategic Marketing Tool 1e editie is een boek van Dorothé Gerritsen uitgegeven bij Cabi Publishing. ISBN 9781780642611
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This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the;
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Successful schools of the future will use techniques and skills typically associated with business. Strategic marketing is a technique used;
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Now more than ever, libraries must find ways to engage with their communities in order to demonstrate the value they create and deliver;
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This text is designed as a stand alone text in a Marketing Strategy course with a focus on building customer value through the firm's;
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worked closely with educators around the world to include content which is especially relevant to students outside the United States;
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understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and;
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understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and;
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tactical, operational function to a strategic capability concerned with the management of critical processes that support business strategy and;
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Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as;
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Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides;
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Traditional textbooks on (strategic) marketing are often limited to a theoretical description of how an organisation with competition;
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This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;
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explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan;
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business terms you'll find inside and lists additional resources to draw upon. With Marketing Your Business: A Guide to Developing a Strategic;
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Sets a framework for marketing decision-making as a part of a holistic approach to an organisation's strategic management. This title;
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The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework;
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