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Strategy & Process In Marketing

Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift;

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International Marketing Strategy

International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the;

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Marketing Strategy

planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing;

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Marketing Strategy

This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning;

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Marketing Pocketbook: 3rd Edition: Marketing Pocketbook

Neil Russell-Jones provides tips, tools and techniques for all those involved in the marketing process, including research, strategy;

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Marketing Strategy & Competitive Posit

Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book;

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International Marketing Strategy

of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international;

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Marketing Planning

of marketing planning encapsulates elements of marketing management: marketing analyses, development of strategy and the implementation of the;

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Marketing Strategy

Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the;

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Developing Successful Marketing Strategies

What's your organization's marketing strategy? Does your company meet real life marketing challenges head on and with success? This book;

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Hooley:Mktg Strategy and Co p7

For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management;

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Product Launch the Microsoft Way

in-depth How-to for all aspects of a product launch. Increase the effectiveness of your product launch process, strategy and execution and learn;

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B2B Marketing Strategy

and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new;

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The Marketing Plan Handbook

For any marketing course that requires the development of a marketing plan, such as Marketing Management, Marketing Strategy and Principles;

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Strategic Marketing Management

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy;

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Marketing Planning

marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running;

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Marketing Management

the desired customer segment is called marketing management. Various tools from competitive strategy and economics are employed to analyze the;

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Research in International Marketing (Rle International Business)

strategy and organisation arising from the internationalisation process.;

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Advertising Campaign Strategy

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION;

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Making Marketing Happen

fit their organizational culture, their market conditions or both. Successful companies do not plan. They use a hybrid strategy making;

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Creating Customer Value Through Strategic Marketing Planning

Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This;

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Creating Customer Value Through Strategic Marketing Planning

Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This;

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Applied Strategic Marketing

the value proposition, it moves on to the situational analysis that underpins the corporate strategy, and finally details the overall;

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Applied Strategic Marketing

the value proposition, it moves on to the situational analysis that underpins the corporate strategy, and finally details the overall;

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Marketing Strategy

Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the;

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Research in International Marketing (Rle International Business)

strategy and organisation arising from the internationalisation process.;

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The Digital Marketing Planner

A step-by-step, interactive journey through the process of creating your digital marketing plan - from creating the strategy and objectives;

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