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Marketing Strategy & Competitive Posit

Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book;

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Competitive Marketing Strategy for Europe

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the;

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Hooley:Mktg Strategy and Co p7

For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management;

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Strategic Marketing

Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis;

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Strategic Marketing

Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis;

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Marketing Strategy

Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the;

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Marketing Strategy and Competitive Positioning

an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and;

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Marketing Strategy

This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's current;

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Beat Online Competitors

How to develop an annual competitive marketing strategy with different components of marketing while integrating the goals of all;

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Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book;

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Marketing Strategy

planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing;

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Creating Customer Value Through Strategic Marketing Planning

Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This;

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Creating Customer Value Through Strategic Marketing Planning

Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This;

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Wharton On Dynamic Competitive Strategy

WHARTON on DYNAMIC COMPETITIVE STRATEGY A valuable contribution, this insightful book makes it clear that strategy is not a one-time;

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Wharton on Dynamic Competitive Strategy

WHARTON on DYNAMIC COMPETITIVE STRATEGY A valuable contribution, this insightful book makes it clear that strategy is not a one--time;

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Marketing Strategy

Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the;

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Strategic Marketing

environment impacts on its organization before it can formulate a marketing plan. Subjects covered include: * marketing strategy

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Competitive Advantage

examined in this integrated way, Porter provides a practical perspective on competitive strategy.;

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Marketing Classics

practice. Eleven new articles have been added in such topical areas as marketing ethics, global marketing strategy, service quality and technology;

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Industrial Marketing Strategy

Develop customer-focused, market-driven strategies for today's competitive marketplace...Industrial Marketing Strategy Widely regarded as a;

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Marketing Management Concepts and Tools

/>Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research;

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Management, Marketing and the Competitive Process

. Management, Marketing and the Competitive Process will be particularly useful for courses on business strategy, managerial and industrial economics;

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Marketing Strategy

Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written;

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Segmentation Strategies for Hospitality Managers

. Topics in Segmentation Strategies for Hospitality Managers include: positioning strategy niche marketing relationship marketing;

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Segmentation Strategies for Hospitality Managers

. Topics in Segmentation Strategies for Hospitality Managers include: positioning strategy niche marketing relationship marketing marketing trends;

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Contemporary Marketing Strategy

The broad foundation of this book is laid on the conceptual discussions on consumer theories and app;...

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Practical Strategic Management

Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy;

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