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Management, Marketing and the Competitive Process

resource-based perspectives on business organization. The book concludes by discussing the emerging 'growth of knowledge' and 'management without;

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Marketing Management

The need for effective marketing is as strong as ever in today's highly competitive and global business environment. The challenge for;

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Marketing Management

the desired customer segment is called marketing management. Various tools from competitive strategy and economics are employed to analyze the;

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Hooley:Mktg Strategy and Co p7

For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management;

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Marketing Knowledge Management

Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that;

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Destination Marketing and Management

and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product;

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Creating Customer Value Through Strategic Marketing Planning

management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer;

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Creating Customer Value Through Strategic Marketing Planning

management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer;

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Marketing Management

Marketing Management: A Relationship Approach takes the unique approach of linking relationship marketing to the traditional market;

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Marketing Strategy and Competitive Positioning

is a past President of the European Marketing Academy, Fellow of the Chartered Institute of Marketing, British Academy of Management, EMAC and;

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Marketing Management

This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are;

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Marketing Management Concepts and Tools

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the;

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Strategic Marketing

, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including;

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Strategic Marketing

, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including;

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Marketing Strategy & Competitive Posit

Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book;

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Marketing Management

any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first;

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Marketing Management

any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first;

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Strategic Marketing Management

management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing;

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Marketing

Management: PRM Gains New Lease of Life; Mass Customisation and Personalisation: One-to-One Customer Approach on a Mass Scale; Strategic Creation;

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Strategy & Process In Marketing

Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift;

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Marketing Management, 3rd edn

Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to;

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Marketing Strategies for Competitive Advantage

are drawn from real situations.Considers the benefits of value added partnership and the long-term management of customers.;

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Branding and Positioning in Base of the Pyramid Markets in Africa

marketing, management, and brand strategy who are interested in the unique branding characteristics of the African continent.;

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Marketing Management

/>Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the;

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Management and Marketing of Services

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased;

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Management and Marketing of Services

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased;

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Marketing Management for School Leaders

aware of the changing dynamics of education, understand the reasons for telling others about what they do, and then develop a comprehensive and;

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