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Marketing Strategies for Competitive Advantage

Considers ways of achieving competitive advantage and, ultimately, how to succeed in the market plac;...

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Hooley:Mktg Strategy and Co p7

For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management;

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Sustainability Marketing

directions and practices explores how an increase in customer's desire for sustainable products can form a key part of new marketing strategies. The;

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Services Marketing

to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and;

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Business Strategies

address a conceptual framework for analysing the relationship between companies and stakeholder groups with regard to implementing proactive;

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Segmentation Strategies for Hospitality Managers

profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a;

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Segmentation Strategies for Hospitality Managers

profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a;

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Marketing Strategy & Competitive Posit

, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines;

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Competitive Branding Strategies

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches;

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Competitive Branding Strategies

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches;

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Strategic Marketing

Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;

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Strategic Marketing

Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;

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Strategic Marketing

Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;

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Competitive Advantage

Competitive Advantage introduces a tool that may be used to diagnose and enhance competitive advant;...

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Marketing Channels

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing;

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Marketing Channels

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing;

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Global Marketing Strategies for the Promotion of Luxury Goods

is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends;

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Competitive Marketing Strategy for Europe

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the;

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Relationship Marketing

of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive;

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Marketing Automation and Online Marketing

-scale and medium-sized enterprises to employ this great technology for their competitive advantage. We have provided a host of marketing;

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The Manager'S Guide To Competitive Marketing Strategies

The third edition of this book explains the latest techniques for both developing and applying competitive strategies in an increasingly;

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Creating World Class Suppliers Unlocking Mutual Competitive Advantage

This text examines the competitive advantage for manufacturing and service companies achieveable through forging innovative relationships;

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Marketing Management

The need for effective marketing is as strong as ever in today's highly competitive and global business environment. The challenge for;

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Boomer Marketing

ever before, the current global recession highlights the need for firms to revise their marketing strategies and practices in order to remain;

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Boomer Marketing

ever before, the current global recession highlights the need for firms to revise their marketing strategies and practices in order to remain;

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Creating Customer Value Through Strategic Marketing Planning

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies;

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Creating Customer Value Through Strategic Marketing Planning

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies;

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