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Marketing Management

The need for effective marketing is as strong as ever in today's highly competitive and global business environment. The challenge for;

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Marketing and Logistics Led Organizations

Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value;

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Fundamentals of Logistics

integrates the area of marketing, accounting, finance, and manufacturing within the text.;

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Logistics Management

logistics a critical element for business success. It adopts a customer or marketing focus to the subject of logistics, and the wider concept;

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Logistics Management

This contributed volume contains the selected and thoroughly reviewed research papers presented at the conference on logistics management;

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Marketing Logistics

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike;

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Marketing Logistics

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike;

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Logistics: Principles and Practice

time is of crucial importance in the modern age of internet economy and just-in-time production. Besides dealing with the logistics;

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Logistics: Principles and Practice

time is of crucial importance in the modern age of internet economy and just-in-time production. Besides dealing with the logistics;

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Global Cases in Logistics and Supply Chain Management

This book contains over 30 action-oriented case studies from leading companies operating in Europe, Asia, USA, Australia and Africa;

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Strategic Logistics Management

Notable changes occurring in the global marketplace since the publication of the first three editions of this book (1982, 1987, and 1993;

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Strategic Marketing Management

, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations;

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Marketing

context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research;

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Flight Catering

and a tight operational strategy is vital to survive. In-flight catering is a central part of these strategies at all levels: be they;

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Just-in-Time Logistics

in 2001, the financial tsunami in 2008, and the incessant rise in customer demand for better services have all contributed to shrinking profit;

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A Focus on Sustainable Supply Chains and Green Logistics

address key themes in green logistics such as benchmarking and energy efficiency and includes highly cited papers from international contributors;

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International Retail Marketing

of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible;

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International Retail Marketing

of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible;

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Eurasian Business Perspectives

This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held;

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Strategic Marketing Management

comprehensive coverage of the five key strategic stages: *Where are we now? Strategic and marketing analysis *Where do we want to be? Strategic;

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Enterprise Marketing Management

, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.;

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International Marketing and Purchasing

of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country;

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Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where;

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Marketing and Supply Chain Management

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain;

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Marketing and Supply Chain Management

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain;

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Handbook of Global Logistics: Transportation in International Supply Chains

Director of the prestigious Waterloo Management of Integrated Manufacturing Systems Research Group (WATMIMS), which specializes in logistics and;

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Logistics Marketing

Did You Waste A Lot Of Time & Money On Nonsense Marketing ? Are You Looking For An Easy To Follow And Understand Marketing Book ? Do You;

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