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Marketing and Logistics Led Organizations
Logistics and marketing stand out as two disciplines which are connected, and both are critical to t;...
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Fundamentals of Logistics
Fundamentals of Logistics Management provides a unique opportunity to leverage high profile, qualit;...
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Logistics Management
This new book, Logistics Management, blends traditional logistics activities with the current develo;...
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Marketing Logistics
This interface is being recognized by business organizations as a key priority for management, and b;...
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Marketing Logistics
This interface is being recognized by business organizations as a key priority for management, and b;...
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Marketing Management
The need for effective marketing is as strong as ever in today's highly competitive and global busin;...
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Logistics: Principles and Practice
Logistics: Principles & Practice is a general introduction to the subject. This specialized field is;...
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Logistics: Principles and Practice
Logistics: Principles & Practice is a general introduction to the subject. This specialized field is;...
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Global Cases in Logistics and Supply Chain Management
This book contains over 30 action-oriented case studies from leading companies operating in Europe, ;...
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Strategic Logistics Management
Notable changes occurring in the global marketplace since the publication of the first three edition;...
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Strategic Marketing Management
Strategic Marketing Management: A process based approach integrates Marketing with other aspects of ;...
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Flight Catering
The airline industry is a vast international business that is central to world economies. In today's;...
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Just-in-Time Logistics
The enduring repercussions of the Asian financial crisis in 1997, the worsening global economy follo;...
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International Retail Marketing
International Retail Marketing combines a broad thematic overview of the key issues concerning inter;...
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International Retail Marketing
International Retail Marketing combines a broad thematic overview of the key issues concerning inter;...
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Strategic Marketing Management
Strategic Marketing Management is now well established as the classic textbook on the subject. Its s;...
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Eurasian Business Perspectives
This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Econo;...
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Advanced Theory and Practice in Sport Marketing
Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popul;...
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Logistics Marketing
Did You Waste A Lot Of Time & Money On Nonsense Marketing ? Are You Looking For An Easy To Follow An;...
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Marketing and Supply Chain Management
Organizations are now recognizing the importance of demand-supply integration to their growth and su;...
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Marketing and Supply Chain Management
Organizations are now recognizing the importance of demand-supply integration to their growth and su;...
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Fashion Marketing
A collection of international contributions from renowned academics and practitioners from the US, U;...
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Handbook Of Cost Management
Handbook of Cost Management, Second Edition covers all of the essential topics in cost management an;...
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Omni-Channel Retail and the Supply Chain
This book describes the impact of omni-channel marketing on the supply chain and logistics functions;...
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International Marketing
International Marketing: Winning in the New Global Economy introduces students to scholarship and in;...
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Marketing Essentials
The study and management of exchange relationships is called marketing. It is considered to be a maj;...
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