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Marketing and Logistics Led Organizations

. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a;

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Marketing Logistics

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike;

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Marketing Logistics

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike;

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Strategic Logistics Management

Notable changes occurring in the global marketplace since the publication of the first three editions of this book (1982, 1987, and 1993;

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Fundamentals of Logistics

integrates the area of marketing, accounting, finance, and manufacturing within the text.;

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Marketing and Supply Chain Management

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain;

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Marketing and Supply Chain Management

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain;

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Logistics Management

logistics a critical element for business success. It adopts a customer or marketing focus to the subject of logistics, and the wider concept;

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International Marketing

International Marketing: Winning in the New Global Economy introduces students to scholarship and insight that are critical for the success;

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Handbook of Logistics and Supply-Chain Management

changes, such as deregulation and privatization, have in many countries led to contexts in which these changes could take place. The integration;

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Marketing Management

The need for effective marketing is as strong as ever in today's highly competitive and global business environment. The challenge for;

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Logistics: Principles and Practice

time is of crucial importance in the modern age of internet economy and just-in-time production. Besides dealing with the logistics;

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Logistics: Principles and Practice

time is of crucial importance in the modern age of internet economy and just-in-time production. Besides dealing with the logistics;

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Contemporary Issues in Social Media Marketing

strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical;

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Contemporary Issues in Social Media Marketing

strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical;

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Global Cases in Logistics and Supply Chain Management

This book contains over 30 action-oriented case studies from leading companies operating in Europe, Asia, USA, Australia and Africa;

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Logistics and Retail Management

Logistics and supply chains play a vital role in the overall success of retail management. This fifth edition of Logistics and Retail;

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Sponsorship in Marketing

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition;

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Sponsorship in Marketing

and functional area of sponsorship in marketing communications, including: understanding the technology-led transformation;

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Problems of Outsourcing Logistics Practice in Nigeria

This book will establish the key factors that encourage organizations in Nigeria to outsource and the problems the companies are;

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Supply Chain Management

Managing supply chains has become one of the most complex processes that organizations have to implement and manage. In the 16 chapters;

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Strategic Marketing Management

, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations;

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How To Write a Marketing Plan for Health Care Organizations

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive;

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Marketing

context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research;

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Flight Catering

and a tight operational strategy is vital to survive. In-flight catering is a central part of these strategies at all levels: be they;

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Logistics Handbook

The Logistics Handbook encompasses all of the latest advances in warehousing and distribution. It provides invaluable how to problem;

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Logistics

of logistics as the key to their competitive advantage. This book is invaluable reading for practicing managers and students on undergraduate business;

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