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International Marketing

Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing;

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International Marketing

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance;

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Advances in Global Marketing

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international;

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Global Marketing Management Interntnl Ed

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive;

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Strategic International Marketing

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global;

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International Marketing

International Marketing provides a comprehensive and relevant introduction to international marketing strategies. The author, Ogenyi Omar;

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International Marketing

Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture;

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International Marketing

Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture;

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International Marketing

Unlike other international marketing texts, International Marketing, An SME Approach, takes a truly global approach that pulls in both;

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International Sports Marketing

International Sports Marketing is een boek van Schmidt, Erich Verlag;

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International Marketing. Michael Czinkota, Ilkka Ronkainen, Gilbert Zvobgo

International Marketing is aimed primarily at intermediate and advanced undergraduate and postgraduate students taking International;

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International Marketing

International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new;

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Advances in International Marketing

This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover;

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International Marketing and Purchasing

International Marketing and Purchasing is een boek van Malcolm T Cunninghamd;

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Adv Int Mark V 4

For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international;

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Entrepreneurship in International Marketing

The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature;

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International Marketing

International Marketing, 8e is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing;

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Marketing Real Estate Internationally

Written by a specialist in domestic and international real estate, this book provides an introduction to the marketing of real estate, real;

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International Marketing (Rle International Business): Strategy and Management

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and;

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International Marketing (Rle International Business): Strategy and Management

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and;

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Research On International Service Marketing

Volume 15 of Advances in International Marketing explores the current research in international service marketing through the eyes;

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International Marketing and Export Management

This fourth edition of International Marketing and Export Management has been written in response to the rapid changes occurring;

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International Marketing and Purchasing

of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country;

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Marketing Management: An International Perspective

Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced;

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International Marketing

International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within;

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International Marketing

International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global;

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International Strategic Marketing

existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered;

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