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This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international;
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For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international;
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Volume 15 of Advances in International Marketing explores the current research in international service marketing through the eyes;
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This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover;
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Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing;
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The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature;
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International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing;
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This fourth edition of International Marketing and Export Management has been written in response to the rapid changes occurring;
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volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature;
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This fourth edition of International Marketing and Export Management has been written in response to the rapid changes occurring;
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Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends;
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This book highlights the latest research presented at the first Digital Marketing & eCommerce Confer;...
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through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances;
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experience-based sampling methods qualitative methods in tourism researchRecent Advances in Tourism Marketing Research positions international;
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covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication;
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Volume 20 of Advances in International Marketing guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international;
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discuss recent developments in the scope and extent of international marketing research. They also examine advances in both quantitative and;
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This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand;
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papers from the 2020 the International Conference on Applied Economics (ICOAE 2020) held virtually due to the corona virus pandemic, this book;
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tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising;
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a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has;
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a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has;
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behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the;
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tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising;
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Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing;
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For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive;
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Volume 19 of Advances in International Marketing is quite unique. It features essays in marketing and international business, written by;
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