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Research On International Service Marketing

of departure for future research on international service marketing and the internationalization of services. In the tradition of the Advances;

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Managing Service Firms

of marketing as a managerial practice. Skalen focuses in particular on the managerial research tradition and managerial practice referred to as service;

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Managing Service Firms

of marketing as a managerial practice. Skalen focuses in particular on the managerial research tradition and managerial practice referred to as service;

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Market Research In Action

Market Research in Action is an examination of various marketing research techniques using a running case study based on a real product;

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Services Marketing

This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry;

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Services Marketing B&W

This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry;

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Handbook of Services Marketing and Management

world's leading experts on services marketing and management to author individual chapters. The result is an experienced, international, eclectic;

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Service Industries Marketing

This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research;

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Service Marketing Strategies for Small and Medium Enterprises

customer services. Featuring research on the assessment of SMEs' customer service expectation, listening to customers through qualitative research;

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Product-Service Integration for Sustainable Solutions

socio-technical system. - Meier, Roy, Seliger (2010) Since the first conference in 2009, the CIRP International Conference on Industrial;

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Marketing Strategy and Management

Marketing Appreciation, which contains material on market research, macro-environmental analysis, customer, competitor and internal analysis. There;

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Marketing Strategy and Management

Marketing Appreciation, which contains material on market research, macro-environmental analysis, customer, competitor and internal analysis. There;

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Service Marketing in Ghana

Department of Business and Management in Aalborg University, Denmark. He is a well-travelled scholar with research interests in International;

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Services Marketing

and International contexts to reflect the needs of courses, lecturers and students. The second edition builds on the wealth of European and;

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Service Management And Marketing

marketing's most original and able thinkers."Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing J.L. Kellogg;

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Marketing Research

people, know what to look for in a marketing research report, and much more.Highlights of the Seventh Edition: Three new data cases are based on;

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Services Marketing

. - By understanding Australasian service organisations, students will be able to adopt an international perspective on services marketing.;

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular;

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular;

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Advances in Global Marketing

business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market;

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Winning in Service Markets

aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for;

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Services Marketing

and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the;

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Essentials of Marketing Research

Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and;

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Marketing Plans for Service Businesses

on its ultimate effectiveness. These include: marketing intelligence systems; market research; organisation development stages; marketing;

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Deconstructing Service-Learning

This work looks at service learning. It cover such topics as: challenges for service-learning research; enhancing theory-based research on;

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Handbook of Research on Mobile Marketing Management

The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing;

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International Marketing Research

on research in the international environment are also considered. Craig and Douglas conclude with a discussion of how further progress can be;

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