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Marketing in the Service Industries

First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as;

Vergelijkbare producten zoals Marketing in the Service Industries

Marketing in the Service Industries

First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as;

Vergelijkbare producten zoals Marketing in the Service Industries

Services Marketing

operation of many different service industries.;

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Consumers And Services

practitioner point of view. This groundbreaking book is the first serious attempt to look at buyer behaviour in service sector industries and;

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Asian Dimensions of Services Marketing

industries of Asia. Due to the extraordinary amount of growth in Asian service industries over the past few decades, this sector is expanding greatly;

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Services Marketing

to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and;

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Service Industries Marketing

This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broa;...

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Operations Management In Service Industries And The Public Sector

Operations Management in Service Industries and the Public Sector Text and Cases Christopher Voss, School of Industrial and Business;

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The Future of Service Post COVID 19 Pandemic Volume 2

chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19;

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Responsible Sales, Service and Marketing of Alcohol

of the hospitality, tourism and retail service industries to minimise the risk of alcohol-related problems associated with the use and abuse;

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Services Marketing

implementing service strategies for competitive advantage across a wide array of industries. European examples, cases and readings have been integrated;

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Marketing Strategy and Management

industries and new technology.;

Vergelijkbare producten zoals Marketing Strategy and Management

Marketing Strategy and Management

industries and new technology.;

Vergelijkbare producten zoals Marketing Strategy and Management

Marketing Management

variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.;

Vergelijkbare producten zoals Marketing Management

Marketing Management

variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.;

Vergelijkbare producten zoals Marketing Management

Marketing Management

variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.;

Vergelijkbare producten zoals Marketing Management

Marketing Management

management, and consulting experience spanning a broad variety of manufacturing, service, software, and distribution industries provides an abundance;

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Marketing Tourism Products

specifically for students and future managers in these industries, it presents material in a clear and concise way which stresses how the tourism;

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Marketing In Creative Industries

This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide;

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Marketing in Healthcare-Related Industries

Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today's environment. The book;

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Marketing in Healthcare-Related Industries

Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today's environment. The book;

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Relationship Marketing

demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don't argue. Just read the book;

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Services Marketing: Integrating Customer Focus Across the Firm

to implement service strategies for competitive advantage across industries. New research references and examples in every chapter include;

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Services Marketing, International Edition

of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services;

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Managing Service Firms

Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case ;...

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Managing Service Firms

Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case ;...

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Marketing Strategy for the Creative and Cultural Industries

creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact;

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