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Marketing in Healthcare-Related Industries

Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today's environment. The book;

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Marketing in Healthcare-Related Industries

Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today's environment. The book;

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Health Service Marketing Management in Africa

consumers of health-related services in developing economy contexts. Scholars have strongly argued in favor of marketing and value creation;

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Healthcare

Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management;

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Marketing Health Services

As the healthcare field evolves, so, too, does healthcare marketing. Flexing with the changing envir;...

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Marketing In Creative Industries

This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide;

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Modern Pharmaceutical Industry

of the most dynamic industries related to the modern healthcare system.;

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Quick Guide to Healthcare Marketing

"The Quick Guide to Healthcare Marketing" provides you powerful recommendations to begin expanding y;...

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Career Development in Bioengineering and Biotechnology

related fields. Eminent practitioners lay out career paths related to academia, industry, government and regulatory affairs, healthcare, law;

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Marketing Tourism Products

This book explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written;

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The Handbook of Managing and Marketing Tourism Experiences

and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to;

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Healthcare Policies And Systems In Europe And China

, the legal environment, medical practices, as well as the state of respective healthcare industries and related businesses. The book sheds;

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The SAGE Handbook of Healthcare

With escalating healthcare costs, changes to the regulatory control on pharmaceutical industries and the inevitable adjustments made;

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Healthcare Relationship Marketing

In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affect;...

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Marketing Strategy for the Creative and Cultural Industries

creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact;

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Consumer Behaviour in Sport and Events

necessary to meet the current marketing challenges facing professionals working in the sport and event industries. This comprehensive text;

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Modern Pharmaceutical Industry

health center libraries. No other text provides a comprehensive look at one of the most dynamic industries related to the modern healthcare;

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Marketing of Healthcare Services

In recent years, the healthcare sector has become very competitive and is changing rapidly. The rise;...

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Strategic Marketing in Tourism Services

evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current;

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Advanced Computational Intelligence Techniques for Virtual Reality in Healthcare

interaction, fluid dynamics in healthcare industries, accurate real-time simulation, and healthcare diagnostics. Presenting the computational;

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Advanced Computational Intelligence Techniques for Virtual Reality in Healthcare

interaction, fluid dynamics in healthcare industries, accurate real-time simulation, and healthcare diagnostics. Presenting the computational;

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The Disappearing Product Marketing and Markets in the Creative Industries

for marketing in the creative industries. Using theoretical models and extensive practical examples, this book challenges cultural producers;

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Marketing in the Service Industries

First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as;

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Marketing in the Service Industries

First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as;

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Cause Related Marketing

Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an;

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Cause Related Marketing

Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an;

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Six Sigma Healthcare

can learn a good deal from industries that are working toward the Six Sigma goal. Let's try it in healthcare and see how close we can get.;

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