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Healthcare Relationship Marketing

professionals. One consequence of these dynamics is the need for pharmaceutical companies to plan new kinds of dialogue and relationships with their;

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Marketing Health Services

As the healthcare field evolves, so, too, does healthcare marketing. Flexing with the changing envir;...

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Health Service Marketing Management in Africa

Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Busine;...

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Marketing in Healthcare-Related Industries

Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healt;...

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Marketing in Healthcare-Related Industries

Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healt;...

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Quick Guide to Healthcare Marketing

"The Quick Guide to Healthcare Marketing" provides you powerful recommendations to begin expanding y;...

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Transforming Relationship Marketing

Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines;

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Transforming Relationship Marketing

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines;

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Marketing of Healthcare Services

In recent years, the healthcare sector has become very competitive and is changing rapidly. The rise;...

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Health Services Marketing

For today's busy health care professional, clinical expertise is not enough: one also has to know th;...

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Relationship Marketing

of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive;

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Relationship Marketing

This book is suitable for any undergraduate or postgraduate student taking a course in relationship marketing. Relationship Marketing;

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Relationship Marketing

Relationship Marketing: Management of Customer Relationships examines current debates to develop both a theoretical and conceptual approach;

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Relationship Marketing

Relationship Marketing: Management of Customer Relationships examines current debates to develop both a theoretical and conceptual approach;

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Relationship Marketing

Relationship Marketing is een boek van Martina Gregutsch;

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The Future of Relationship Marketing

The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003 The impact of a;

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The Future of Relationship Marketing

The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003 The impact of a;

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Relationship Marketing in Professional Services

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study;

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Relationship Marketing and Customer Relationship Management

. Delineating the basic principles of Relationship Marketing (RM) and Customer Relationship Management (CRM), this reference offers guidelines for;

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Relationship Marketing in the Digital Age

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead;

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Relationship Marketing in the Digital Age

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead;

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Customer Relationship Management

Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information;

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Relationship Marketing

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for;

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Relationship Marketing

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for;

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New Techniques for Brand Management in the Healthcare Sector

Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers mu;...

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Relationship Marketing

`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly;

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Relationship Marketing Management

Relationship Marketing is growing in popularity as a significant component of Services Marketing courses and as a subject in its own right;

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