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The Future of Relationship Marketing

The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003 The impact of a;

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The Future of Relationship Marketing

The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003 The impact of a;

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Relationship Marketing

Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field;

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Transforming Relationship Marketing

the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as;

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Relationship Marketing

of relationship marketing theory, including the first English translation of German research in the area. Key Features:Extensive coverage of the current;

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Relationship Marketing

of relationship marketing theory, including the first English translation of German research in the area. Key Features:Extensive coverage of the current;

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Transforming Relationship Marketing

the key principles of relationship marketing and online relationship marketing.;

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Relationship Marketing

strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses;

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COVID 19 Technology and Marketing

has damaged businesses and how businesses can adapt to the new normal. In doing so the book contributes to theories associated with the;

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Relationship Marketing

of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive;

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Relationship Marketing in Professional Services

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study;

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Relationship Marketing in the Digital Age

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead;

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Relationship Marketing in the Digital Age

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead;

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Relationship Marketing

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for;

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Relationship Marketing

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for;

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Relationship Marketing

`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly;

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Relationship Marketing Management

. Relationship Marketing Management aims to summarize existing work on Relationship Marketing (RM) and to examine the practical application of these;

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Relationship Marketing and Customer Relationship Management

. Delineating the basic principles of Relationship Marketing (RM) and Customer Relationship Management (CRM), this reference offers guidelines for;

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Customer Relationship Management

Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information;

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Relationship Marketing

Relationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the reader's interest. The;

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Relationship Marketing

The role of relationship marketing in business has become as significant as maintaining good relationships with various sections of society;

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Marketing Management

This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are;

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Relationship Marketing

The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction;

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The Little Cook Book of Customer Relationship Marketing

The Little Cook Book of CRM leads you through the 'ingredients' and 'recipes' of customer relationship marketing. A light-hearted but;

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Total Relationship Marketing

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas;

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Total Relationship Marketing

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas;

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Exploring Direct and Relationship Marketing

Exploring Direct & Customer Relationship Marketing, Second Edition offers an invaluable insight into the world of direct and relationship;

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