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The Little Cook Book of Customer Relationship Marketing

The Little Cook Book of CRM leads you through the 'ingredients' and 'recipes' of customer relationship marketing. A light-hearted but;

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The Little Cook Book of Email Marketing

Part of the Little Cook Book series, this book explores the topic of email marketing in a light-hearted way.;

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Profit Maximization Through Customer Relationship Marketing

customer relationship management strategies to effectively use customer loyalty the value and cultivation of customer satisfaction and;

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Profit Maximization Through Customer Relationship Marketing

customer relationship management strategies to effectively use customer loyalty the value and cultivation of customer satisfaction and;

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Customer Relationship Management

Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information;

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The Little Cook Book Of Marketing

Marketing is the lifeblood of any modern business, but as life gets more complex, marketing appears less accessible. This book leads;

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Customer Relationship Marketing

relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook;

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Customer Relationship Marketing

relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook;

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The Little Cook Book of Digital Marketing Strategy

Digital marketing is an important element in the arsenal of the modern marketer, and this book provides a light-hearted guide to the art;

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The Future of Relationship Marketing

positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship;

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The Future of Relationship Marketing

positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship;

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The Little Cook Book Of Social Media Marketing

Modern marketing must embrace social networks, both private and business. The business uses and benefits of social media marketing are;

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Transforming Relationship Marketing

Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines;

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Impact of Direct Marketing on Customer Satisfaction

So for as the impact of online banking on customer satisfaction is concerned only a little search is done in developing countries;

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Customer Relationship Management

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM;

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Relationship Marketing and Customer Relationship Management

. Delineating the basic principles of Relationship Marketing (RM) and Customer Relationship Management (CRM), this reference offers guidelines for;

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Customer Relationship Management

This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive;

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Customer Relationship Management

This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive;

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Total Relationship Marketing

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas;

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Total Relationship Marketing

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas;

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Customer Relationship Management

Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today's highly competitive businesses;

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Marketing 2.0

world of marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing;

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Marketing 2.0

world of marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing;

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Customer Relationship Marketing

As major corporations work to unlock the full power of e-commerce they are realizing that customer relationship marketing is an;

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Customer Relationship Management

Companies need a new approach - customer relationship management, or CRM - to take advantage of the Web's unique ability to capture and;

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Managing the New Customer Relationship

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers;

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Customer Engagement in Theory and Practice

approach and brings together different streams of marketing research, such as customer activism and value formation. The author explores the notion;

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