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Customer Relationship Management

Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information;

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Relationship Marketing and Customer Relationship Management

. Delineating the basic principles of Relationship Marketing (RM) and Customer Relationship Management (CRM), this reference offers guidelines for;

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Customer Relationship Marketing

relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook;

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Customer Relationship Marketing

relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook;

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Customer Relationship Management

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM;

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Profit Maximization Through Customer Relationship Marketing

customer relationship management strategies to effectively use customer loyalty the value and cultivation of customer satisfaction and;

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Profit Maximization Through Customer Relationship Marketing

customer relationship management strategies to effectively use customer loyalty the value and cultivation of customer satisfaction and;

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Relationship Marketing

Relationship Marketing: Management of Customer Relationships examines current debates to develop both a theoretical and conceptual approach;

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Relationship Marketing

Relationship Marketing: Management of Customer Relationships examines current debates to develop both a theoretical and conceptual approach;

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Transforming Relationship Marketing

Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines;

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Customer Relationship Management

Companies need a new approach - customer relationship management, or CRM - to take advantage of the Web's unique ability to capture and;

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Customer Relationship Management

This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive;

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Customer Relationship Management

This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive;

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The Future of Relationship Marketing

positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship;

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The Future of Relationship Marketing

positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship;

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Customer Relationship Management

Customer relationship management refers to an approach for the management of the interaction of a company with current and potential;

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Principles of Customer Relationship Management

provides students with an understanding of Customer Relationship Management and its application in the business fields of marketing and sales.;

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Customer Relationship Management

Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today's highly competitive businesses;

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Customer Relationship Management in Electronic Markets

in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet;

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Customer Relationship Management in Electronic Markets

in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet;

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Statistical Methods in Customer Relationship Management

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies;

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Customer Relationship Management

relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. It;

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Internal Relationship Management

employees place on serving internal customers The authors of Internal Relationship Management are established scholars in both marketing and;

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Internal Relationship Management

employees place on serving internal customers The authors of Internal Relationship Management are established scholars in both marketing and;

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Capturing Customer Equity

! This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top;

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Customer Relationship Management

undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience management or;

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Customer Relationship Management

undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience management or;

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