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Capturing Customer Equity

! This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top;

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Driving Customer Equity

, all customer service experts, introduce a radical model: the Customer Equity Framework, which changes a firm's old internal focus on price;

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Handbook of Research on Customer Equity in Marketing

This comprehensive Handbook makes the persuasive case that maximizing customer equity is a strategic imperative. This beautifully curated;

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Customer Equity

, Bluefly.com, and Harley Davidson?Drawing on these and other examples, the authors explain the strategies and tactics that make customer equity;

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes;

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Branded Customer Service

The nature of customer service and its relation to brand equity is discussed in a treatise offering practical advice on how to develop and;

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Customer Engagement Marketing

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It;

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Marketing

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating;

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Marketing

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating;

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Maximaliseren Van Klantenrelaties

introduceerden de auteurs een nieuw, dynamisch model 'customer equity' dat het strategisch raamwerk levert voor de maximalisering van het hoogste goed;

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Stories That Sell

The first book on capturing and using customer stories to grow your business or cause, Stories That Sell introduces a proven process for;

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Essentials of Marketing Research

, such as brand equity, customer satisfaction, and relationship marketing.;

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MARKETING

the organization does these things well, it will reap the rewards in terms of market share, profits, and customer equity. Simply put;

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The Definitive Guide to Brand Building

product grid that has value to the customer and the company that owns the brand. In reality, brand equity in their customer's minds is any;

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Marketing

For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and;

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Marketing

text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building;

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Customer Service Delivery

competitive business environment: customer expectations, loyalty satisfaction, product versus service delivery, measurement, brand equity, regional;

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Automotive Data Mining 101

; Equity Analysis, Warranty Expiration, Manifest Lists, Lease Term Expiration, Orphan Owners, Lost Service Customers, Declined ROs. There are many;

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Managing Brand Equity

, perceived quality, name awareness, and customer base. These assets, which comprise brand equity, are a primary source of competitive advantage and;

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Impact of Advertising as a Strategic Tool for Growth of Brand Equity

strategically in order to build up their brand equity. The Company should also train its staff on customer care because today's customers are becoming;

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Marketing Management

include: market segmentation; quality; customer service; brand equity; sales promotion; direct marketing; and database marketing.;

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Customer Loyalty and Supply Chain Management

Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn't;

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Customer Loyalty and Supply Chain Management

Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn't;

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New Perspectives in Hospitality Management

and how they influence restaurant image, and a customer-based approach to hotel experience and brand equity. The collection provides exemplary;

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The Customer Success Professionals Handbook

The definitive Customer Success Manager How-To-Guide for the CSM profession from Gainsight, who brought you the market-leading Customer;

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Customer Centricity

equity and customer asset value help us understand what kinds of companies naturally lend themselves to the customer-centric model and which ones;

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Integrated Marketing Communications

efficientway in order to develop long-term, profitable customer relationships that build brands and create brand equity.;

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