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! This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top;
Vergelijkbare producten zoals Capturing Customer Equity
, all customer service experts, introduce a radical model: the Customer Equity Framework, which changes a firm's old internal focus on price;
Vergelijkbare producten zoals Driving Customer Equity
This comprehensive Handbook makes the persuasive case that maximizing customer equity is a strategic imperative. This beautifully curated;
Vergelijkbare producten zoals Handbook of Research on Customer Equity in Marketing
, Bluefly.com, and Harley Davidson?Drawing on these and other examples, the authors explain the strategies and tactics that make customer equity;
Vergelijkbare producten zoals Customer Equity
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes;
Vergelijkbare producten zoals Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
The nature of customer service and its relation to brand equity is discussed in a treatise offering practical advice on how to develop and;
Vergelijkbare producten zoals Branded Customer Service
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It;
Vergelijkbare producten zoals Customer Engagement Marketing
introduceerden de auteurs een nieuw, dynamisch model 'customer equity' dat het strategisch raamwerk levert voor de maximalisering van het hoogste goed;
Vergelijkbare producten zoals Maximaliseren Van Klantenrelaties
The first book on capturing and using customer stories to grow your business or cause, Stories That Sell introduces a proven process for;
Vergelijkbare producten zoals Stories That Sell
, such as brand equity, customer satisfaction, and relationship marketing.;
Vergelijkbare producten zoals Essentials of Marketing Research
product grid that has value to the customer and the company that owns the brand. In reality, brand equity in their customer's minds is any;
Vergelijkbare producten zoals The Definitive Guide to Brand Building
competitive business environment: customer expectations, loyalty satisfaction, product versus service delivery, measurement, brand equity, regional;
Vergelijkbare producten zoals Customer Service Delivery
; Equity Analysis, Warranty Expiration, Manifest Lists, Lease Term Expiration, Orphan Owners, Lost Service Customers, Declined ROs. There are many;
Vergelijkbare producten zoals Automotive Data Mining 101
, perceived quality, name awareness, and customer base. These assets, which comprise brand equity, are a primary source of competitive advantage and;
Vergelijkbare producten zoals Managing Brand Equity
strategically in order to build up their brand equity. The Company should also train its staff on customer care because today's customers are becoming;
Vergelijkbare producten zoals Impact of Advertising as a Strategic Tool for Growth of Brand Equity
include: market segmentation; quality; customer service; brand equity; sales promotion; direct marketing; and database marketing.;
Vergelijkbare producten zoals Marketing Management
Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn't;
Vergelijkbare producten zoals Customer Loyalty and Supply Chain Management
Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn't;
Vergelijkbare producten zoals Customer Loyalty and Supply Chain Management
and how they influence restaurant image, and a customer-based approach to hotel experience and brand equity. The collection provides exemplary;
Vergelijkbare producten zoals New Perspectives in Hospitality Management
The definitive Customer Success Manager How-To-Guide for the CSM profession from Gainsight, who brought you the market-leading Customer;
Vergelijkbare producten zoals The Customer Success Professionals Handbook
equity and customer asset value help us understand what kinds of companies naturally lend themselves to the customer-centric model and which ones;
Vergelijkbare producten zoals Customer Centricity
efficientway in order to develop long-term, profitable customer relationships that build brands and create brand equity.;
Vergelijkbare producten zoals Integrated Marketing Communications
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