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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective;

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The Definitive Guide to Brand Building

product grid that has value to the customer and the company that owns the brand. In reality, brand equity in their customer's minds is any;

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Customer Equity

mapping out methods and practices for organizational restructuring, customer equity measurement, customer equity accounting, database management;

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Building Customer-brand Relationships

marketing, and PR) with the inbound or 'pull' media of Internet, mobile communications, social networks, and more. Its 'customer-centric' media;

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Building Customer-Brand Relationships

marketing, and PR) with the inbound or 'pull' media of Internet, mobile communications, social networks, and more. Its 'customer-centric' media;

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Competition in Higher Education Branding and Marketing

. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student;

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Social Media as a Strategic Tool to raise Customer Brand Awareness

customer brand awareness, with special regard to emerging markets, using the example of India. The general role of social networks in a marketing;

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Competitive Branding Strategies

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches;

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Competitive Branding Strategies

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches;

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Capturing Customer Equity

equity management. A Network-Based Approach to Customer Equity Management This chapter, by Rene Algesheimer and Florian von Wangenheim;

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Marketing Research

, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and;

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Essentials of Marketing Research

, such as brand equity, customer satisfaction, and relationship marketing.;

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Marketing in the Digital World

positive brand image and the consumer-based brand equity than short-range transactions. This book is intended for a broad audience including;

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Satellite Marketing

media, this book will help you: Develop an effective social media strategy to boost sales and brand awareness Identify and target relevant;

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Satellite Marketing

social media, this book will help you: Develop an effective social media strategy to boost sales and brand awareness Identify and;

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Integrated Marketing Communications

efficientway in order to develop long-term, profitable customer relationships that build brands and create brand equity.;

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Social Media Branding For Small Businesses

. Building and engaging likeminded people with the brand.' In response, Social Media Branding for Small Businesses provides the thinking, evidence;

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Multichannel Marketing Ecosystems

Marketing Ecosystems shows how marketers and brand managers can react positively to changes in consumer behaviour, building customer responses and;

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Social Media For Small Business - Marketing Strategies for business owners

Discover how social media can transform your business and help you attract more customers Social Media For Small;

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Handbook of Research on Customer Equity in Marketing

is the total combined customer lifetime values of all of a company's customers and includes Value Equity, Brand Equity and Relationship Equity;

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Marketing Management

include: market segmentation; quality; customer service; brand equity; sales promotion; direct marketing; and database marketing.;

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Brand Fans

of value co-creation, personalisation and customer engagement employed by sport's leading brands. Based on the transferable lessons that emanate;

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Foundations of Marketing

marketing and social media that will help students navigate this rapidly changing fieldHow marketing adds value to customers and organisationsHow;

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Event Marketing in the Context of Higher Education Marketing and Digital Environments

Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing;

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Marketing Management

in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value;

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Actionable Research for Educational Equity and Social Justice: Higher Education Reform in China and Beyond

Actionable Research for Educational Equity and Social Justice advances a unique, engaged approach to promoting educational equity and;

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Management and Leadership of Educational Marketing

The introduction of educational markets into public and higher education in many countries has led to more competitive environments for;

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