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Handbook of Research on Customer Equity in Marketing

Day, University of Pennsylvania, US'An exceptionally comprehensive and superbly scholarly volume on the emerging research on customer equity;

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Capturing Customer Equity

! This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top;

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Essentials of Marketing Research

, such as brand equity, customer satisfaction, and relationship marketing.;

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Customer Equity

, Bluefly.com, and Harley Davidson?Drawing on these and other examples, the authors explain the strategies and tactics that make customer equity;

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Marketing Research

, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This;

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher;

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Handbook of Niche Marketing

marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety;

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Handbook of Niche Marketing

marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety;

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Essentials of Marketing Research

applications of marketing research, such as brand equity, customer satisfaction, and relationship marketing as also covered.;

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Handbook of Research on Customer Engagement

Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars;

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Handbook of Research on Customer Engagement

Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars;

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MARKETING

the organization does these things well, it will reap the rewards in terms of market share, profits, and customer equity. Simply put;

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The Oxford Handbook of Strategic Sales and Sales Management

transactional to customer relationship marketing. Escalating sales and selling costs require organisations to be more focused on results and highlight;

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Handbook on Research in Relationship Marketing

invested in acquiring new customers and marketing costs go down. The Handbook on Relationship Marketing brings together contributions from some;

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Handbook on Research in Relationship Marketing

invested in acquiring new customers and marketing costs go down. The Handbook on Relationship Marketing brings together contributions from some;

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New Perspectives in Hospitality Management

management challenges - new research on labour turnover in luxury hotels and how classic hospitality paradigms have developed - Hospitality marketing;

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Handbook on Customer Centricity

amount of theory and practical implications on how to infuse customer centricity into an organization by making systematic changes to;

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Marketing Management

include: market segmentation; quality; customer service; brand equity; sales promotion; direct marketing; and database marketing.;

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Wiley Handbook of Gender Equity in HE

Research into gender equity in higher education, inspiring action With this enlightening handbook, you can review the thinking;

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Marketing Research + CD

and is core reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute;

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular;

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular;

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Routledge Handbook of Football Marketing

of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and;

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Routledge Handbook of Football Marketing

of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and;

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Profit Maximization Through Customer Relationship Marketing

Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing;

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Profit Maximization Through Customer Relationship Marketing

Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing;

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Customer Engagement Marketing

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It;

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